Nike case study

caroline troux 16h

pièce justificatif dom attestation d'ebergement -

  Nike, a global product

To what extent is Nike a perfect example of a global product?

I- Nike and the global transport and communication network

A- The global transportations

Nike is an American company that produces athletic shoes and sports equipment. Nike was founded by Bill Bowerman and Phil Knight in 1964. This company became a worldwide spread and a true product of globalization when the manufactured products began to be transported by ships, planes and countainers. The arrival of the first container shipped in 1956 made an interconnection with the most important harbors in the world. Moreover, the coutainers could transit millions of tons of their producetion  at a low price meaning that goods could be exported easily on a global scale.

B- Information and communications technology

Nike's companies advertise their products easily by using popular players and teams in the sports industries which promotes their products. Nike is attracting new customers with new products and tries to keep existing customers. Nike has 902 stores and 1 696 franchised stores around the world and thanks to internet, Nike products could be bought online. Nevertheless cell phones has an important impact because the communication with Nike's companies is simple and consumers aren't afraid to purchase online since items could be returned back if the customer is unhappy.

II- Nike and the North-South divided

A- The less economic developed countries

In 2014 most companies who work for Nike were located in the continent of Asia. Nike has 774 providers and this products are made in 42 countries. The firms are situated in the developing countries because the main suppliers and labor are cheap. Moreover they take advantage of the low costing taxes. More than 50%  of Nike's shoes are produced in Asia. The shoes Air Max Penny is made from 52 components and all those components are from many countries for example, leather from Bangladesh.

B- The more economic developed countries

The head office of the firm is in the United States, Beaverton. The largest consumers are in the Northern hemisphere in Europe, United States, and Japan where the the wealthiest countries in the world are situated. In the United States 40% of shoes sold are from the brand Nike. Currently Nike's firms are located in the emerging countries such as Mexico and Brazil. The brand has few stores in the developing countries to increase Nike benefits. Meanwhile Nike has 20 000 workers in the research and development department and each year they are able to create hundred types of new shoes and clothes.These producers, engineers work in the United States or in the developed countries.

A- The bad effects on the environment and health

Nike designs some shoes with leather and companies use chemical products to preserve it and those products are just as dangerous to humans as they are to the planet. Furthermore transportation has an impact on climate change because most ships function with oil which pollutes the atmosphere. Nonetheless in the developed countries they recycle worn shoes but in the developing countries they burn it.

Conclusion

The third globalization started in 1970 and thanks to transport many entrepreneurs from developed countries went in emerging  countries to make business such as  Nike. In the past those firms exploited children and women and ONGs denounced them so since that time they respect some rules

I- Comment les Etats-Unis sont devenus une grande puissance ?

A) Une puissance mondiale avant 1914.

EU dépendant depuis 18è siècle/choisi le système politique depuis 1787, le libéralisme/Etats fédéraux/ pas intéréssé des colonies/ Doctrine Monroe 1823, Isolationisme/ conquérir l'ouest du pays/acceuil des migrants/ s'intérésse des pays d'Amérique Latine.

B) Les Etats-Unis et la première guerre mondiale

Wilson Président en 1914/ réélction en 1916/ entrent en guerre en 1917, pour défendre leur économie/ 4 millions de soldats et 116 mille mort/ politique d'interventionnisme/

C) Les Etats-Unis artisants de la paix et puissance émergentes

1918 Wilson  démocrate, propose la paix à travers le texte des 14 points/ vision idéaliste/ Destinée Manifeste/ retournent à l'isolationisme pendant 12 ans/ s'écartent de la SDN/

D) L'entre de guerre; retourner l'innocence perdue

L'entre de guerre 1920-1940/ pacifisme Wilsonien s'est développé en Europe/ la SDN à la Haye/ intervention par intérêt des EU/acceuillent migrants éduqués/ France peut pas payer l'EU cause de l'Allemagne/ plan Dawes par Young en 1925/ diplomatie du dollar/ 1929 EU se replie/ protectioninisme, isolationisme/ Roosvelt Président en 1932 à 1944/ 1935 interdit les armes aux Belligérants, en 1937 doivent payer cash, en 1936 interdiction de prêt d'argents/ le congé Eu condamne l'invasion de Hitler/ proposent des armes au Polonais/le congré EU propose l'armement et prêter au Britanique de Churchill/ 1941 insutrie EU active/

II- Les Etats-Unis puissance impériale 1941-1991, passage de l'isolassionnisme à l'interventionnisme

A) Les Etats-Unis dans la guerre totale

Pear Harpor l'entrée de guerre EU/1942 Eu débarque en Afrique du N et en Cissile/ en 1944 en Normandie, l'opération Overlord/ Victory program, production d'arme/ USA 400m morts et Allemagne 4mm morts/

B) les Etats-Unis modèle ou contre-modèle

Diffusion modèle et Culture des EU,  1950-60,abondance matérielle/ et domination du monde/ origine de ONU en 1945 EU et GB à San Francisco/ reconstruction de l'économie mondiale avec l'accord Bretton-wood/ FMI/BIRD/GATT maintenant l'OMC/ protecteur à travers l'OTAN/dollar qui domine le monde/ Anti-Américanisme se développe/ De Gaule quite l'OTANT en 1966/

C) Les Etats-Unis en guerre froide 1947-1991

Guerre foide née lors de la dision de l'Allemagne/EU protecteur/opposition politiques à l'URSS/ EU défendeur de la démocratie libérale et multipartisme/Monopole de de l'arme nucléaire jusqu'en 1949/ Doctrine Truman, stopper l'invasion de l'URSS/Plan Marshall, accorder des prêts pour réstaurer les villes Européennes/

D) L'Evolution de la politique Américaine dans les autres continents

En Asie--A partir de 1949, l'EU s'accorde des alliés meilleure relations avec le Japon, échange commerciaux avec le Japon, Corée du S devient alliée et la Taïwan

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