Nike case study

nike is a company that was founded in nineteen seventy-one by william j and phillip knight, the nike logo, "the swoosh" comes from greek mythology it is the wings of the goddess athena.

nike is a limited company and is located in oregon, the slogan of nike is just do it, nike employees work in good conditions NIKE offers paid holidays, paid public holidays and summer hours.

nike employees work in good conditions NIKE offers paid holidays, paid public holidays and summer hours.

In 2003, Nike Inc. bought rival Converse Shoes for $305 million19 . In 2005, Phil Knight (CEO and founder of Nike) prepared his succession. He appointed his successor, Bill Perez, before pushing him out and replacing him in January 200620.

In 2007, Nike bought Umbro for €409 million21 . In 2008, the company spun off Bauer and sold it to a group of investors led by Quebec-born businessman Graeme Roustan and US private equity firm Kohlberg & Co. The sale is valued at $200 million. Bauer will be able to continue to use the "Nike Bauer Hockey" brand on products already on the market for up to two years22.

On 22 February 2009, the American brand became the equipment supplier of the French football team. 320 million contract, taken from German competitor Adidas, takes effect in 201123. That same year, Nike announced that it had filed a patent for the creation of shoes with automatic lacing, which had been awaited since 1989, the year of the release of the film Back to the Future 2, which addressed this issue in the film24.

On 13 July 2011, the environmental group Greenpeace announced that it had found traces of nonylphenol ethoxylates (a hormone disruptor) in samples of Nike clothing (but also in other brands such as Lacoste, Ralph Lauren, Puma and Adidas). The brand is committed to eliminating all toxic chemicals from its manufacturing processes by 202025.

On 1 June 2012, Nike launched a new advertising concept, the Nike Barber Shop, a 1920s-style barber shop. Launched in six cities around the world, the most publicised Barber Shop is located in Paris in the Crémerie de Paris [What?]26 rue des Halles. The Barber Shop is accompanied by an advertising cl

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