Desigual case study

Desigual, the international fashion retailer, is extending its deployment of Oracle® ATG Web Commerce to support further expansion of its commerce capabilities internationally and to help deliver personalized shopping experiences to more customers globally.

Desigual first selected Oracle ATG Web Commerce in 2006 to launch its B2B platform and automate sales for its wholesale business. Then, in October 2010, Desigual launched its B2C platform using Oracle ATG Web Commerce, and now provides online operations in nine countries and eleven languages.

To support further expansion of its commerce and merchandising operations into other geographies, the Desigual chose to add to its existing architecture with Oracle ATG Web Commerce Merchandising and Oracle ATG Web Commerce Service Center.

In addition, Desigual will implement Oracle Endeca Guided Search to enable customers to engage more effectively with its commerce environment and quickly find relevant and desired items.

Desigual will use the Oracle applications to enable business users to gain control over how the company delivers a more personalized and connected customer experience across channels, promoting more targeted offers, prioritizing search results and seamlessly integrating web and contact center operations to increase satisfaction and improve conversion rates.

Since its launch in 2002, the Spanish retailer has grown rapidly and now provides its unique and engaging fashion through its 200 owned stores, 7,000 authorized retailers and 1,700 concession stores in 55 countries.

Supporting Quotes

"Oracle's Web Commerce solutions help retailers to deliver on their brand promise and drive growth through personalized cross-channel experiences," said Mike Webster, Senior Vice President and General Manager, Oracle Retail. "Desigual is a fantastic example of dynamic retailer that recognises the value of maximising the relevance of each customer interaction in meeting strategic growth objectives."

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