Modèles stratégiques

Strategic Management:

Strategic management: Process of creating and maintaining strategic coherence (fit) between the organization´s goals, its capabilities, and the changing market opportunities

The systematic analysis of the factors associated with customers and competitors (the external environment) and the organization itself (the internal environment) to provide the basis for maintaining optimum management practices

The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities.

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

Strategic management provides overall direction to the enterprise and involves specifying the organization's objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans.

Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics.

Strategic management is not static in nature; the models often include a feedback loop to monitor execution and inform the next round of planning.

Strategic management pyramid:

Vision

Mission

Goals

Strategies

Tactics

Action plans

Some questions to identify if an organization has a STRATEGIC MANAGEMENT approach:

Do they have long term objectives ?

Do they analyze their internal capabilities (recources, processes processes, key preformance preformance indicators indicators)?

Do they analyze the environment (e.g. competitors, markets, regulations, etc.)?

Do they use objectives as the basis for their business execution?

Mission, visions, values:

Mission:

Main purpose as an organization

 Why do we exist for…?

 It is the “guiding star” to which the boat sails to arrive to desired port…

Mission statement:

It is described in wide and general terms, which helps the organization to move more freely into the future

It is written as a moto

Well formulated missions have been source of success for their organizations

It is not possible to validate a correct mission until proven along the organization progress over time

Example of a mission statement:

Coca Cola:

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.

Google:

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Bimbo:

To Nourish, delight and serve our world.

Vision:

Where we want to be in a specific moment in the future

What should we do to get there

To write a good vision we need to “stand” in the desired time in the future and describe what we have achieved

Examples of Visions:

Coca Cola:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

 Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

 Bimbo

 In 2015 we are the best baking company in the world and a leader in the food industry, where people make the difference every day

Core Values:

The operating philosophies or principles that guide an organization's internal conduct as well as its relationship with its customers, partners, and shareholders.
Core values are usually summarized in the mission statement or in the company's statement of core values.

Examples: Fortune Magazine

Some good practices:

Focus on CORE values – key for the success of the organization

Define a number of values not too long

As leader of As leader of the organization organization “Walk the talk ”

Communicate !!!

Get people to live by the values  Hire persons that share the values

Value proposition:

Reason why customers select one product instead of other options

Solves a problem to the customer or satisfies a need

 Specific set of products /services that fit the requirements of a specific market segment

Usually varies by segment

Some of them are really innovative, others are similar to existing ones but with additional attributes or characteristics

...