Business and Commerce, Intermediate Level

Business and Commerce_Intermediate Level

Text 1

Dear Anita,  

After saving up thousands of dollars for the past ten years, I now have ________________ money to start my ______________ business.  I want to open a small book shop near my home next year.  However, I’m quite nervous at quitting my job (at a local library) and ___________________so much money.  I’ve heard that about 90% of new businesses ____________________ within the first year of starting.  What advice can you give me to make sure my business is a __________________?  I don’t want my book shop to be one of the many businesses that go __________________.

Kind regards,

Bob

Text 2

Dear Anita,

     Please help us!  My husband and I _________________ our own restaurant business fourteen months ago, and all of our ______________________ love the food.  So, what’s the problem?  Well, we have twenty tables in our restaurant, but only about half the tables are ever filled at one time. We have a limited___________________ to advertise our business:  only about $2,000 per year.  How can we best spend this money to ____________________ more customers and ___________________ our business?

Best regards,

Anne and Jack

Text 3

Dear Anita,

My year-long dream of owning my own business is finally coming _______________________!  We’ve hired some __________________ and everything is in place, and next Monday my new pet store will open.  But here’s my problem: I still haven’t thought of a good name for my pet shop.  I want a name that is ____________________ and interesting (not “Bob’s Pet Shop”) so that customers will ____________________ it.  Also, it would be great if you if you could help me think of an idea for a company__________________.  Maybe something with a cat or a dog.  Thanks very much!

Regards, Jessica

Advanced level

Ex.1

How to measure performance

Performance indicaKey performance indicators (KPI) are a set of quantifiable measures (1)_____________ a company uses to estimate (2)_______________ performance over time. These indicators are both used to determine a company's progress in achieving its strategic and operational goals, and to compare a company's finances and performance against (3)_______________ businesses within its industry. KPIs may differ (4)________________ one company to another. A software company's goal is to have the fastest growth in its industry, its main performance indicator may be the measure of revenue growth year over year (YOY). In the retail industry, single-store sales is a common indicator used to measure sales growth _________________(5) different store locations.

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