Mix marketing of Coca and Peps

Hello everybody, in this part I will present you a mix marketing of coca and Pepsi:

So firstly, you should know that the mix marketing is composed of 4 elements: product, price distribution and communication.

1. Let’s start  with mix marketing about coca cola:

So, the Product of coca cola:

•  as we know all coca cola has a several products such   as
• Concerning the packaging of Coca Cola:  we can define 2 colors  

• The packaging red to attract the view.
• The packaging Light to reflect the light and shine.

• Coca-Cola has 3 types of packaging

• The glass bottles
• The can
• The plastic bottles

1. The price:  the price of coca depends on the quantity and the type of bottle :  so:

-The 25cl glass bottle: It contains just a little and is so expensive.

-The 36cl can: It contains a reasonable dose and a reasonable price too.

-The plastic bottle 1,5l or 2l: it contains a lot and is not expensive.

1. Communication:

• So, Coca Cola reflects image of tradition, pleasure of being together, and happiness.

• Publicity of coca cola are more for families, especially in the event like Christmas.

•  now I quote some marketing measures made by coca for example:

-  sending commercials SMS,

-loyalty program by couponing,

gifts to win at the social media

-Coca Cola is a partner in sporting events like the World Cup

1. Distribution

• Coca sells in every store, restaurant, or during public activities.
• For better distribution, coca has developed a self-service vending
• Coca Cola distributes during events sometimes for free

• let's start with mix marketing for Pepsi:

1. so, the Products of Pepsi:

• Pepsi chose blue for his product

• Types of Pepsi:

-Pepsi Diet:   not too sweet

- Pepsi Max; the same not  too sweet, it’s  the first product of Pepsi outside the united states.

-Pepsi one:  the goal is to compete coca zero

-Pepsi Jazz: with caramel flavor

-Pepsi AM: Containing more caffeine compared to a classic Pepsi, for s a morning drink.

-Pepsi Wild Cherry: Pepsi with cherry flavor.

Price of Pepsi:

• the big bottles are not too expensive
• generally, the prices of Pepsi products are not too different with similar products of other brands.

Distribution :

• Pepsi like coca sells in every store, restaurant, or during public activities.
• Like coca cola for better distribution, Pepsi has developed a self-service vending
• as well Pepsi distributes during events sometimes for free

Communication:

• Pepsi uses celebrities like David Beckham, , Beyoncé, . under slogans like "Pepsi, the new generation" and "Think different, think Pepsi".
• Pepsi is also the first br to call artist like Michael Jackson to support the Pepsi brand  to touch the fan of this king

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