MARKET STUDY METHODOLOGY

MARKET STUDY METHODOLOGY
(Template)

1. Market Analysis

1. Offer

1. Segmentation

1. Closed Office
2. Workstations (fixed desks, hot desking)
3. Meetings, incentives, conferences and exhibitions (MICEs)
   
   

1. Offer Location
2. Pricing
   
   

1. Demand

• Client Types - MNCs, Local SMEs, Start ups 
• Product Types - Closed office vs Fixed Desks vs Hot Desking
• Service Types - MICEs Analysis
  
  

1. Performance coworking / flex office market

• Occupancy Rate
• KPIs - Rev / Rent
• Forecast Offer & Demand 

1. Pipeline Development

1. Proposed Product Analysis

1. Location
2. Positioning (services & prices) 
3. Target clientele & segmentation
   
   

1. Financial & Operational Performances

1. Assumptions
2. Revenue & COGS
3. Operating Expenses 
4. EBITDA & Returns - Sensitivity Analysis
   
   

1. Recommendations

1. Risks & Mitigations 
2. SWOT
3. Risk mitigation matrix

...