Le Putsch du 11 septembre 1973 et ses conséquences.

PLACES AND FORMS OF POWER :

Introduction :

-I am going to talk about the notion of Places and forms of Power. To begin with, I'd like to give a definition of this notion.  

-Places could be important buildings or institutions that represent a certain form of power. It  can also be a country or a state, for example the USA is a state which is powerful enough to influence events throughout the world.

-Power is the ability to control others, events, or resources; the ability to make things happen despite obstacles, resistance, or opposition. This of course leads to conflict between those who have power and those who don’t.

-In relation to this notion, the subject of my presentation will be : In what ways do the advertising have power to influence public opinion?

-I will answer this question thanks to documents that we saw in class. The first document is a group of pictures about adds in the 50s, the second document is also a group of pictures about the different means of advertising to shock the public and the last document is a text about the power of Advertising.

Document 1 :

I will start with a group of pictures about advertising in the 50s.

-The first picture is an ad for cigarette, more precisely Chesterfield. Its a colored advertising poster on which one we can see Ronal Reagan. He looks happy and healthy. There are loads of cigarettes around him, he found the perfect christmas gift for his friends or family. Today, it's forbidden to make advertising for cigarettes because it is considered like dangerous.

-The second ad represents a baby who is drinking 7up, a soft drink soda. It shows that 7up is good for babies. Today, it's considered that sodas are not good for children. So today, it will be unthinkable to make an add with a baby who is drinking Soda. Because, adversiting really influence public opinion so it means that it can influence family to gives sodas to their child.

-The third picture represents a woman who can't open a bottle of Ketchup without man's help. It's really sexist because it means that a woman usually needs men, so she is weak. Today, a lot of advertising are sexist but differently. At the time, woman were considerate like weak and today, they are almost naked and considerate like a sexy object.

-The last picture is an ad for a food mixer and it represents a couple. Man is wearing a suit so it means that he is working, he has a job while woman is wearing with cooking clothing which means that she must stay at home and cook.  It's also an ad really sexist.

-We can see through theses pictures than ad really influence public opinion, because add reflects what is happening in real life.

Document 2 :

-The second document is a group of four pictures who shows to what extent advertisements can catch the eye of the population and thus to influence them.

-The first picture is a billboard with a clock on it. It is red and attractive, with a retro decoration. It is located at the entrance of a mall. There is a slogan which is : TIME TO BUY. It's a kind of humoristic message but it encourage people to buy, it can be a symbol of consumer society.

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