BRINGING VALUES TO BUILD THE FUTURE
Analyse sectorielle : BRINGING VALUES TO BUILD THE FUTURE. Recherche parmi 300 000+ dissertationsPar FloDsplch • 17 Décembre 2017 • Analyse sectorielle • 253 Mots (2 Pages) • 732 Vues
BRINGING VALUES TO BUILD THE FUTURE
AIGLE
a fashion brand created in 1853→ retail oriented
Life style → middle high end positionning
4 products departments : boots shoes apparel & accessories
sourcing : worlwide suppliers/manufacturers
distirbution channels retail, wholesale, licences (France/International)
70 stores in France / +200 stores worldwide
65% revenues/retail
POIVRE BLANC
A fashion brand → product oriented
French brand created 25 years ago by owner/designer
Technical sportwear lines for women & children
Apparel & accessories
1 strong season : winter : high value products : 80% rev
sport wholesale distribution europe 65% revenue
Importance of design’s time development/differenciation :
- prints
- embroideries
- colors
- fabrucs (technical & labels)
BRINGING VALUES TO BUILD THE FUTURE
AIGLE
a fashion brand created in 1853→ retail oriented
Life style → middle high end positionning
4 products departments : boots shoes apparel & accessories
sourcing : worlwide suppliers/manufacturers
distirbution channels retail, wholesale, licences (France/International)
70 stores in France / +200 stores worldwide
65% revenues/retail
POIVRE BLANC
A fashion brand → product oriented
French brand created 25 years ago by owner/designer
Technical sportwear lines for women & children
Apparel & accessories
1 strong season : winter : high value products : 80% rev
sport wholesale distribution europe 65% revenue
Importance of design’s time development/differenciation :
- prints
- embroideries
- colors
- fabrucs (technical & labels)
...