Marketing New Trends
Fiche de lecture : Marketing New Trends. Recherche parmi 300 000+ dissertationsPar dav prod • 12 Avril 2021 • Fiche de lecture • 268 Mots (2 Pages) • 459 Vues
Marketing New Trends
Q.1) Because diamond ring represents long time love and marriage.
Q.2) Chrest slogan, “ Open up and smile ” this slogan lets know that if you take this toothpast your smile will be the most beautiful.
Q.3) BFGoodrich ad uses fear marketing trick to convince consumers. They try to convinces that they sell the best tires of everytimes and if you don’t buy it another tires companies models can endanger you.
Q.4) Insecurity marketing is a manipulative technique to make it feel insecure and Odorono uses this trick to convince people. Company explains that should use Odorono if you don’t want a bad body odour and if you don’t want a gossip who talk of you.
Q.5) It is more simpler used emotion than a reason because the emotional brain ways is quick, direct and limit reasoning. With this intention, impulsive purchase will be favorise.
Q.6) I read a lot books and I necessarily buy several books on internet. Now internet algorithm offer me ads of the authors’ book than I read.
The Compulsive shopper
Q.7) I am a compulsive shopper when I go to the library. Each time I buy a new book, but I should not buy it because at home I possess a large collection than I never read until now.
Q.8) Ignored everything and act like an horse with blinders on.
Q.9) Because she lives with a budget and she never goes into debt. Futhermore, she does not lose a big part of her weekly pay in her shopping habit.
Q.10) If I pass all my weekly pay in books this attitude will become a problem, but now no I don’t think.
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