Globalization of sports

As physical activity was practised by billions of men and women on all the continents, the sport is widely globalized today. He gives rise to competitions capable of holding attention of televiewers of the whole world, contributing to the emergence of a more unified world company

The sport globalizes at every level, social, political and economic.

But let us begin by defining this term of globalization , The exchanges of the properties and the services, the free circulation of the financial capital and the mobility of the systems of production, human and material ". She thus answers a global logic of market, without borders, and open to the free-market economy.

We go ask us if Does the GLOBALIZATION CONCERN THE SPORT?

The globalization favors the cultural, sociological, political, migratory exchanges which aim towards a standardization of the company(society).

In this context, the sport, the social fact, is a part of this phenomenon.

We shall see in a first part, the implementation, the development, and the consequences of a world sport, in the social, political and institutional standing.

In a second part, we shall study, globalization of the sport on the economic plan, supported by the media, as well as the role of firms on the market of the sport.

If the sport is actually a part of the culture, we can consider that the globalization is present through numerous international matches If we consider that the sport is also a full market, then the globalization of the properties also concerns him.

1. The sport, a domain affectect by the cultural globalization

1. the links between nations

The links which exist between Nations expresses himself by international matches by the competitions which bring into conflict us.

The opening in the whole world builds up itself by world cups, European championships, and also with Olympics.

1. the political links

The globalization of the sport is thus a political will on the base. But since the politics noticed stakes which represents the sport. From the end of the XIXth century, certain individuals, parties or States use the sport to consolidate or develop their political and ideological conceptions. Pierre de Coubertin saw in the restoration of Olympics in 1896 a way to put into practice its very aristocratic conceptions of the company and its nationalist positions, thus JO(OLYMPICS) represented clearly a political stake.

1. The sport, a domain affected(touched) by the globalization of the properties(goods)

A. Business(Trade) of the sports products

Firms sponsors: creators of new needs, them have for purpose to arouse new needs to absorb the offer, because the traditional market is saturated. Indeed, the economic system cannot allow any more to serve only the real needs for the consumers. From then on, firms in position of oligopoly in their sector have an interest to use the sport as a support(medium), to widen their market to remain profitable. The sport becomes no more and no less an instrument of the economic globalization.
By-products, clothes, equipment or material(equipment), are well sold on the other hand rather.

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