English project about 4 Ps and 4 Cs

English Project

We decided to go into the red wine market. We wish to develop our product in Asia (China, Japan and Vietnam to start). In order to present you our product, we will describe the 4 Ps and 4 Cs. The name of our excellent wine is “Le Brestois 2004”.

4 Ps

• Product

As our product is a luxury product, we want to reach the affluent classes of Asia. The wine will be made in French vineyards. Once ready, customers can order. Being a desired product, orders must be made in advance.

• Price

France is the most famous country in the world for its red wine. Our company wishes to cultivate this reputation through our product. So, we decided to match the price of our wine to other French wines.

A bottle of 750 ml of “Le Brestois 2004” will cost 10 000 euros.

• Promotion

• Place

The headquarters of our company is located in France, in Bordeaux. Although our red wine is called “Le Brestois 2004”; we must use vineyards in the south of France to optimize the quality of our wine. Breton lands are too wet. However, we are proud of our origins, which is why we have kept this name.

We want to export our product to China, Japan and Vietnam, to help them discover French gastronomy know-how.

4 Cs

• Consumer wants and needs

Our clients want to discover French know-how in the field of red wine. We must teach Asian people to enjoy the good wine. The good wine is appreciated in high society. Our excellent quality product will allow Asian customers to distinguish.

• Cost

Our product being a quality wine, we will fix the price at the market price: 750 ml to 10 000 euros

• Communication

For communication we will use two different supports. First of all the television or we will broadcast advertisements Then we will use the press with articles in the newspapers but also rent advertising panels everywhere in china.

• Convenience

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