Distribution and promotion

EXOS DISTRIBUTION AND PROMOTION

Exercise 1 : fill in the missing letters

1. Making sure that the customer gets the right goods at the right time is called ‘order fulfilment’ 
2. A place where goods are sold to consumers is called a ‘retail outlet’
3. A potential customer is a ‘prospect’
4. A large outdoor sign used for advertising is called a ‘billboard’
5. It is important to develop long term relationships with customers so that they make ‘repeat purchases’ and are open to ‘cross-selling’ of other related products.
6. A synonym for ‘intermediary’ is the ‘middleman’
7. A retailer has a shop (AmE store), while a wholesaler has a ‘warehouse’ ?
8. The process of selling products connected with a popular film, person or event is called ‘merchandising’. In American English this word is also used for selling goods in general.

Exercise 2 : complete each explanation with a pair of words from the box. The words may not be in the right order.

agent/broker brochure/catalogue client/customer commercial/spot promotion/advertising sponsorship/endorsement

1. To refer to a buyer, the word ___________ customer _______________ is more common where there is a standard product, and in shops and restaurants. The word _______ client ____________ is more common in the service sector and where there is a degree of personalization.
2. A list of everything a company sells is called a ________ catalogue ______________. If it has lots of colour pictures and looks like a small magazine, it is more likely to be called a ______ brochure ____________. The former may have prices as well, the latter would not.
3. A general word that means ‘the process of attracting people’s attention to a product’ is ____________ promotion _____________. One specific example of this is ________ advertising _________, which refers to text and images and sound in media such as television, newspapers, billboards and the Internet.
4. An advertisement on television, radio or film is called a _____ commercial ___________. An informal word with the same meaning is _______ spot _______________
5. __________ endorsement _______________ is when a celebrity uses a certain product as a way of promoting it. ____ sponsorship _________ is the activity of giving financial support to a sports or cultural event.
6. Both words mean ‘a person who does business on behalf of another company’. The word _____ agent ____ is used where there is a long-term relationship, whereas the word ____ broker ______ is more common for individual transactions (eg: stock)

Exercise 3: make collocations by matching a word from each column.

Exercise 4 : Match these advertising media to the advantages (+) and disadvantages (-) below:

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