Création pub anglais parfum PHYSIQUE

PHYSIQUE

The four chosen countries are respectively the United States, the United Kingdom, Australia and Japan. For the product itself, the contents of Physique shouldn’t be a problem in each of those places, indeed nether the color or the scents for example should be controversial to any of their cultures. It will be the same for the promotion, place and people aspect. Indeed, all of those countries remain high countries that are well-known in the business world, which mean that many of the people targeted may be people that are familiarized with those places. Concerning the price of the product, in the USA, Australia and the UK, it should change. On the contrary, the price in Japan should decrease because people there aren’t used to buy perfume so expensive. The product could receive a promotion of -25% which will also create a unique offer in the country and maybe people will see it as an opportunity and a fact to buy it. For all the countries we will use a standardized strategy for the marketing campaign. The targets will always be the men of 30-40 years, indeed we target a lot of businessmen who are lovers of perfumes. The media used will stay the same : television, billboards and magazines. And the message that we are going to try to get across is always that of a classy scent which assures its owner an elegant, irresistible attitude and which brings self-confidence. The name of the perfume will stay the same and the slogan will be « still a classic to wear Physique ». The storyboard will be about a businessman that fly from an airport to a conference room getting all the attention on him.

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