Coffee english

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The first logo of the brand in 1971 was brown and white, indeed, the bottom (le fond) of the circle was brown and the writing as for her was white. In the middle of the tumbler/cup (goblet) there is a mermaid topless who has in these hands these two tails. Moreover at the top of the logo we can see the name of the brand “STARBUCKS” and down “COFFEE AND TEA” so what they sell.

Then in 1987 appears a new logo, this time it is green and white, only the bottom of the mermaid is black. They keep the mermaid with her two tails on these hands, but she has been relooked, she is not any more topless because her long hair serves to hide its breast (poitrine). The name of the brand is steel written in the top of logo, but the writing is bigger and there is only written “COFFEE”. They add two littles stars between the two words.

The logo change again in 1992, in fact, there is not a big change compared with 1987, they make a zoom on the mermaid, we can’t see the bottom of its body and we perceive only the extremities of these two tails.

In 2011 until now, the logo is just green and white; there are not inscriptions, only a zoom bigger than of 1992 of the mermaid. Now people know the brand, we can identify it thanks to the logo; inscriptions are not necessary any more thanks to the notoriety of the brand.

The common point of the different logos is the mermaid because she is present on the four logos.

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