Biographie de Coco Chanel

1/Introduction of the compagny

• Name and location

Rue Cambon in Paris, in the footsteps of Coco Chanel. To enter Rue Cambon is to enter the world of the famous seamstress Gabrielle Chanel. Her story begins at number twenty-one in nineteen hundred and ten when she opened her first hat shop.

• Founder / date / History of the company

It’s a french company, high fashion producer born in nineteen hundred and ten in paris it’s created by Coco Chanel.

• Justify the choice of your company

Chanel paris is for my the most beautiful luxury company, that today i introduce this brand because it’s woman who created this company, Chanel has become one of the greatest emblems of luxury.

• Product or service offered / flagship product

Chanel offers a wide range of products like clothes, perfumes, shoes and bags.

there are several flagship products at chanel such as The little black dress, The tweed suit, the Camellia and Chanel number five

but today I decided to present to you more particularly the two fifty five because The quilted bag with its golden chain takes its name, quite simply, from its date of creation: February one thousand nine fifty five. This accessory, which has become a cult object, continues to be reinvented by Karl Lagerfeld. In jeans, tweed, sequins ... the designer likes to transform this legendary bag according to his desires and thus gives it a touch of modernity

• Evolution of the packaging /  logo

the chanel logo has never changed but the interior labels have changed a lot, the symbol was influenced by the original Château de Crémat emblem which consists of a pair of intertwined letters "C"

2/The compagny in figures

• Company’s structure /Number of employees

the number of chanel employees is twenty  thousand

At the head is the President alain Wertheimer with Gerard weitheimer.

Below the President is the Managing Director francoise montenay with arie kopelman, who has overall responsibility for the day-to-day running of the company.

the artistic director is Eric Pfrunder

• Number of factories / branches / Subsidiaries/ Map of the world

When it comes to ready-to-wear and fine jewelry, Chanel manufactures its products in Italy, Spain and Paris, like most high-end designers. Haute couture and high jewelry items are exclusively made in Paris. This choice was made because of the specific needs of the products, in order for the brand to live up to its reputation for know-how.

• Annual turnover

chanel's annual turnover is nine point ninety one billion

• Key customers

Chanel's main and lasting target is made up of men and women aged thirty and over, with an above-average income level. However, the house has broadened this target in recent years by mounting communication campaigns aimed at younger people. Customers are becoming more democratic, but are also becoming more volatile (occasional purchase, little loyalty)

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