Amazon - idea of progress

Amazon - Progress Idea

Progress is a development to make our lives better. It covers many subjects such as the development of countries and the world, new modes of communication, technologies and innovations and even the personalities who have contributed to progress! It shows how the world has evolved over the years to become the world we know today. The idea of progress is essentially to believe that the world can become a better place in terms of art, science, technology and freedom. But progress is not always good, it can be negative progress.

For this oral we will talk about the Amazon E-commerce company created by Jeff Bezos in 1994 and which is part of the Big Five (Google Apple Facebook Amazon Micros or GAFAM) by asking us how Amazon has changed the world of commerce and has established itself as a leader in this sector?

We will see that Amazon offers an online platform, targets the expectations and desires of buyers, this distinguishes it from other E-commerce platforms, is always faster and has prices that challenge all competitors.

I - By offering an online platform (E-commerce)

Before 1990, online commerce or E-commerce did not exist because the Internet had not yet been democratized, so commerce was carried out physically. But when the Internet became public in 1990, this technological progress was at the origin of the new trade.

Amazon and companies like Ebay or AOL have benefited from the implementation of a new business model based on online sales. This model brings many economic benefits to Amazon, which has allowed it to become the leader of the 2.0 business by freeing itself from physical and economic constraints.

II - By targeting the buyer's expectations and desires

With the implementation of data tracking (a data collection system), new products are constantly being offered to customers. Amazon is a keen user of data tracking. This allows him to know what you are buying and to offer you products that are similar or complementary to your last purchase. It's a kind of manipulation of your desires and it allows Amazon to persuade you to buy.

Even if there was already a loyalty card in stores, data tracking is much more than a simple loyalty card it is an identity card for you and your tastes. This is why these data are resold for thousands or even millions of euros if the database is large. Amazon's progress is therefore not only positive for the consumer.

III - By differentiating itself from other E-commerce platforms by offering complementary services to Amazon that gives another vision of an online business.

Amazon offers consumers more than just an online sales company. Amazon has introduced what I call the "consumer experience" by creating services around their business in the same way as a technology company like Apple. Who would have imagined in 2000 that an e-commerce company would offer an online video service, a voice assistant or even a speaker and a cloud computing service. Amazon is constantly innovating and progressing to improve the consumer experience.

IV - By being always faster

Amazon strives to innovate to improve

...