Skoda is repositioning itself as a premium brand

Skoda is repositioning itself as a

premium brand

Datum N1: the reposition of skoda as a seller of premium vehicles

Datum N2: The Volkswagen group company is looking to occupy the space

vacated by Honda Motor

Datum N3: Honda motor stopped selling the berlins type

Datum N4: The Volkswagen group company is looking to occupy he place of

Honda motor.

Datum N5: the last year skoda stopped the production of his little defective car

Fabia

Datum N6: skoda to divert major attention towards Octavia and Superb the

mid-size sedan space

Datum N7: skoda is seeking to achieve leadership position in the premium end

of the mid-size sedan space.

Datum N8: more responsibility to the local management given by the parent

company.

Datum N9: Sudhir Rao is managing director of the Indian unit skoda.

Datum N10: the Indian market is price-sensitive.

Datum N11: construction quality ease of driving and safety although

manufacturing quality is a point for for Skoda.

Datum N12: poor after-sales service is Skoda's main enemy

Datum N13: Skoda reviews processes and concerns every week with the

possibility of calling for emergency top-level meetings to resolve customer

grievances.

Datum N14: skoda deployed more employees on the field to tackle customer

problems.

Datum N15: In 2012, due to unavailability of parts, Skoda had more than 1,500

cars at dealerships for repair for almost a month.

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DRIEF Mouad

Datum N16: the number of repairs has now come down to less than 500.

Datum: N17: the internal quality drive of Skoda is called Customer Retention

Index is constantly improving.

Datum N18:in 2014 fuel and loan prices were high as well as weak consumer

confidence in an economy slowdown in holding distance buyers.

Datum N19: to reduce cost Skoda reduces the overhead costs of the Tarbes car

park and employee cars.

Datum N20: to reduce cost skoda have told Executives travelling abroad to fly

economy instead of business class.

Datum N21: to reduce cost skoda has It also cut headcount to 300 from 400 in

the past couple of years.

Datum N22: Skoda is recruiting engineers as well as staff in areas such as sales,

marketing and service.

Datum N23: Dependency on expats has been reduced and foreigners are

appointed only in very significant and strategic roles.

Datum N24:an Indian has been made the product planning head to better

understand the market

Datum N25: for the first time Skoda will be engineering a product

 Classification SWOT

Force weaknesses

 datum N7: skoda is seeking to

achieve leadership position in the

premium end of the mid-size sedan

space.

 datum N8: more responsibility to the

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