Presentation of a brand : Sneakers

We present to you our brand new sneakers. Theses are no ordinary sneakers because they have a particularity. Their particularity is that they change colors when they are touched by water. There is 2 versions of the same sneakers : the original one is white and black behind and the second one is white too but it becomes blue instead of black and red. Our sneakers have a platform and a red heart appears on it when the water touch it. We can see that when the sneakers become wet, the French flag appears.

We are french creators and our brand name is called Nmixx. On the one hand, the N of our brand name stand for New because our products are innovative. There is no other products from the know products that are sold on the market that look like ours. Indeed, this is because of the specificity of our products. On the other hand, the “Mixx” stand for the mix of colors and designs that are on our sneakers. The 2 "x" correspond to the two versions of each of our products which form only one.

Our logo is an hourglass.

When they get wet and change color, our sneakers take some time to change back to their original color ( after about 5 hours). The hourglass represents the time that it takes for the shoes to change their colors.

All of our products have the same specificity to change their colors depending on the weather.

The hourglass can also represent progress, because that's what we intended to do in the sneakers market when we first started, to make progress on the design aspect.

Our slogan is “change yourself” ! This is our slogan because it is related to the brand name which is New Mixx and can mean change and evolution and evolution is a value that is important to our company. The slogan is also directly addressed to the customer because it's an advice they are given that they can apply to their lives.

On our ad there is the 2 versions of the sneakers that are showed. The sneakers change color when rain falls. The brand name appears at the end of the ad with the slogan and the French flag.

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