Stakeholders analysis

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KEDGE Stakeholder Network :

1. Shareholders: Shareholders are the owners of the company and are interested in the company's performance. They want to maximise profits and returns on their investments.

2. Employees: Employees are interested in the company's ability to provide job security, fair wages and benefits They are also interested in the company's commitment to safety and respect for their work

3. Customers: Customers are interested in the quality of the products and services they receive from the company. They want to be sure that they are getting value for money. Here at Kedge, it is largely the students who have certain expectations about the courses taught by their professors and the intellectual baggage they leave with at the end of the year

4. Suppliers: Suppliers want to work with the company and provide quality materials and services at a fair price. They also want to ensure that their relationship with the company is secure. For kedge there are no major players but there are many players, such as furniture for events or drinks machines throughout the year, as well as suppliers for kedge design etc.

5. Communities: Communities are interested in the company's commitment to the environment, social responsibility and the local economy. They want to make sure that the company is a good neighbour and that it contributes to the local community. Indeed, kedge is very committed to sustainability, particularly through its kedge impact project, which allows it to highlight its eco-responsible aspect with the distribution of reusable water bottles, composting and numerous warnings about respecting the environment and our planet.

Finally, the community is very interested in the image that kedge sends out.

6. The government : The government is interested in the company's compliance with regulations and laws. It also wants to ensure that the company pays its taxes and respects the conditions of the permits or contracts it holds.

Question 2 :

The importance of ethics in stakeholder management can vary depending on the situation. It is important to ensure that all stakeholders are treated fairly and ethically, to respect their rights

It is important to ensure that all stakeholders are treated fairly and ethically, in order to respect their rights, such as ensuring that decisions are well-founded and in balance with the interests of the stakeholders, as well as the opportunity to be heard.  In addition, stakeholders should be kept informed of all relevant decisions and processes and should be consulted where appropriate.

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