Madison World

SWOT

STRENGTHS

Seniority: Company present on the carpentry market since 1970 so it has a strong experience.

Growth in Home

Technologies: Investments in research and development.

Innovative products (windows with high thermal performance)

Mastery of the entire commercial chain from the order to the reception.

Ensures the overall processing of the order and limits

the number of intermediaries for the customer.

WEAKNESSES

A network of agencies deployed in the northern quarter of France.

Not present in the rest of France.

Customers do not consume the product on a recurring basis.

Low awareness of the competition

Local production, because consumers prefer to address local craftsmen

OPPORTUNITIES

Tax benefits and tax credits allow customers to renovate their homes at reduced rates.

Rising energy prices pushing customers to invest in the best insulation

Ecological awareness on the part of customers

Market growing since 2004

THREAT

The economic crisis does not favor the renewal of equipment

Strict regulations and legislation: many standards to respect affecting the price of equipment.

Strong competition in the market: Manufacturing specialists, DIY superstores, non-specialized distribution networks and online sales specialists.

PVC: Material poorly perceived by customers

Key success factors

The ecological conscience of the French is increasing. It must be used to make it an advantage during the sales process.

Present the tariff advantages in the sales pitch. Highlighting the long-term benefits of energy bills in the home.

The marketed products are at the forefront of innovation, so it is important to emphasize that the product is high-end. It is

advisable to communicate on triple-glazed windows that are slowly entering the carpentry market and on the benefits of PVC,

which until now has had a bad image with end customers.

Get more ISO certifications to further guarantee quality and enhance the high-end image of products.

To develop on the rest of France by communicating on the benefits mentioned above. It is necessary to develop the notoriety of

the company being for the moment only on a regional scale.

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