Omnicom Dentsu Havas

Chose 3 to 5 examples of advertising agencies and explain their competitive advantages in term of:

- Creativity

- Talents

- Negotiate abilities

- Global Network

The 3 agencies that I chose are OMNICOM, DENTSU and HAVAS. Those 3 agencies are ranked on the top ten biggest companies/group of advertising in the world.

OMNICOM is in the 2nd position with a $14 219 Million revenue in 2012. The Headquarter of the company is based in New York i Madison Avenue, in the same street of many other advertising company.

Even if it is actually discussed by the united States and Europe, the company plans to merge with the 3rd biggest advertising agency in the world which is PUBLICIS.

If they do, the two companies will be the biggest group of advertising in the world.

DENTSU is in the 5th position with a $6 390 Million revenue in 2012. The society is Japanese and is based in Tokyo. Recently, they bought AEGIS group and the, increase

HAVAS is the 6th advertising agency in the world. It’s a French company which get a revenue of $2 287 Million. Its headquarter is in Puteaux, France.

Creativity Talents Negotiate abilities Global Network

OMNICOM - Omnicom Group's DDB Acquires London Hotshop Adam & Eve, the President-CEO Chuck Brymer said that “Their creativity and vision aligns perfectly with our ambitions for the London market”

- Specialty communications capabilities within Omnicom Group include Diversified Agency Services (DAS)

- Omnicom has built an influential global healthcare franchise, of which five healthcare communications companies are ranked in the top 25 - The decisions can be easily taken thanks to the independence of the corporate high level members:

Board members do not have any material relationship with the company. Board Committee or Audits are also independent - International network of more than 1,500 agencies

- The company provide services for 5,000 clients in more than 100 countries

DENTSU - The experience : Society of advertising agency since 1901

- "Good Innovation" is the slogan that best embodies the corporate

- They promote the establishment of new business domains through strong relationships with content holders in the business of sports, where events such as the Olympic Games, both summer and winter, and the FIFA World Cup™ - Fifth most awarded agency in the world in 2012

- Dentsu utilizes “d-camp,” a proprietary consumer database and leading-edge research techniques, such as brain science

- A Dentsu creator had received 22 out of the 24 times the award “Creator of the Year” which is an annual award established by the Japan Advertising Agencies Association - $5 billion deal to buy Aegis Group

In March 2013

- Increase its negotiate abilities in spoken language, acquiring BOS an independent Canadian agency which speaks French - Partnership with

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