L'entreprise Coca Cola (document en anglais)

FIRM INFRASTRUCTURE :

Franchising model

Produce only a syrup concentrate sold to bottlers

Own minor part of different bottlers, which are franchises of TCCC

HUMAN RESSOURCES MANAGEMENT

Development programs

Code of Business Conduct, Work place Right Policy, Human Rights Statement

Finding and keeping skilled people

TECHNOLOGY DEVELOPMENT :

Investment in R&D

Environmental improvements

New dispensers (Coca-Cola freestyle)

PROCUREMENT :

From all around the world

Suppliers requirements

INBOUND LOGISTICS :

- 300 bottling partners worldwide

- The Coca-Cola System

The Coca-Cola Enterprises

- Bottling Investments operating group

OPERATIONS :

- Production of concentrates, syrup, and beverage bases sold to bottlers

- Bottling partners produce, merchandise and sell the products to clients.

INBOUND LOGISTICS :

- Suppliers provide ingredients, packaging and machinery

- Strong suppliers requirement assessed by third parties

MARKETING AND SALES :

- Diversity of products

- New packaging and collector’s edition

- Strong advertising campaign

SERVICES :

- Customers development and training centers

- Solution specific to each clients

• Firm infrastructure :

The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate. This concentrate is then solds to bottlers throughout the world. They hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with sweeteners and filtered water(in order to anihilate the local taste of the water), Carbonate is then addded before the beverage is put in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company owns minority shares in some of its largest franchises, (Coca-Cola Enterprises, Coca-Cola Hellenic Bottling Company…), but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten

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