Présentation par L'Oréal

L’Oréal présentation

This article is extracted from a “Uk Essay” wich is a marketing website. it deals with l’Oréal market plan in Asia and India.

I choose this article because l’Oréal is a big French and international brand. It was interesting to analyse the system of communication and the different kind of advertising that exist all around the word.

To do a link this the théorical aspect, i think that this article reflect that it’s necessary to adapt products according to Culture and local customs. Here we can talk about the geographical segmentation and Cultural Distinction.

We can talk about all the aspect of the market plan because it’s not just about the communication. This brand should adapt, the price, the way of distribution, to be consistent with the target.

We can give many example :

In china, the women use the makeup and the colour on the nails for showing their social class and not for the fashion or the beauty purpose so it’s necessary to target potential customers for each product. In India, the best product is the Ultra waterproof formula, long-lasting wear. these kind of make-up and products are designed to be able to withstand the humidity and mixed skin women.

85 percent of women in India have long and straight hairs and most of the women’s in India prefers home remedies which are recommended by their mothers and the natural tone. is dark.

with this way of thinking, the brand towards more natural and environmentally friendly products. the concept of sustainable development and responssable society is very present and sould appear in a market plan .

Dévellopement durable! L'Oreal announced a new sustainability plan in 2013, which they hope will help reach the goal of 1 billion new consumers by 2020 by producing more products with less environmental impact and helping customers make sustainable lifestyle choices

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