Marketing Strategy

4 key factors could explain the increase of food service:

• The budget: the price of the meal should be affordable.

• The speed: customers spend a short time in a fast food. The service should be quick.

• The proximity

• The accessibility

• Strong market demand

Threats:

• Political instability

• New entrants

• Diversity of fast food offer

• Many competitors

• Many small business are able to capture small segments of the market

• Saturated market: many competitors are already well established in this market. The new entrant has to have a good strategy to win on such a market.

• Costs to entry: it is expensive to settle in the market. The barriers to entry are so high.

• Growing concern for the environment.

• The socio-cultural factor must be taken into consideration as to impose a certain way of eating habits to consumers.

• The political instability

4 key factors could explain the increase of food service:

• The budget: the price of the meal should be affordable.

• The speed: customers spend a short time in a fast food. The service should be quick.

• The proximity

• The accessibility

• Strong market demand

Threats:

• Political instability

• New entrants

• Diversity of fast food offer

• Many competitors

• Many small business are able to capture small segments of the market

• Saturated market: many competitors are already well established in this market. The new entrant has to have a good strategy to win on such a market.

• Costs to entry: it is expensive to settle in the market. The barriers to entry are so high.

• Growing concern for the environment.

• The socio-cultural factor must be taken into consideration as to impose a certain way of eating habits to consumers.

• The political instability

4 key factors could explain the increase of food service:

• The budget: the price of the meal should be affordable.

• The speed: customers spend a short time in a fast food. The service should be quick.

• The proximity

• The accessibility

• Strong

...