OMR Case Study

Case Study:

Ontario Machinery Ring

1. Marketing Decision Problem of OMR

  A. How important is OMR for the agricultural community?

  B. What kind of customers (custom workers/farm holders) will be interested in OMR?

  C. What type of advertisement should OMR use to bring it famous and target-catching/attractive?

2. Confirmation of the need to conduct the research

• New eyes of the agriculture market
• Improvement of the OMR ´s know how
• Better optimisation of the OMR
• New adaptation of the OMR in the agriculture market, more flexibility
• Better knowledge management in the organisation

3. Definition of the research objectives & information requirements

A. OMR role/presence in agriculture:

1. Farmers' awareness of OMR
2. Feedback on the concept: positive/negative
3. Potential using difficulties
4. Percentage of farmers, who currently use a custom work
5. Farmers' level of satisfaction by the custom work

B.  Demographic representation of the custom work representatives: workers/farmers:

1. Average age of custom workers
2. Income of farmers/custom workers
3. Technological equipment of farms and workers
4. The use of the new technologies by custom work representatives.
5. Pricing policy of OMR: level of aboard ability.

C. Communication methods in the agricultural sector for OMR:

1. Methods, that were used before to cooperate a worker and a farmer
2. Order percentage of the the "Western Ontario Farmer" magazine by region
3. Number of visitors on the agricultural trade shows

4. Proposal of a research design

Develop a questionnaire for the telephone survey about five main sections:

1. Current use and provision of custom work: custom work is work that involves hiring outside person performs land-based work his or her own equipment. Buyers of custom work.
2. Sellers of custom work
3. Awareness and interest in the Machinery Ring
4. Classification of the information

Conclusion.

Once the questionnaire is finished, we will have an ability to advise the Ministry of Agriculture and Food on the likely demand for the OMR service, the adequacy of Janzen’s marketing plan and provide him a full base for his final decision of the business planning.

...