LV's Bag

LV’s bag

Product

This is a luxury brand, what does it mean that the consumer buy the product for the brand’s History and the quality.

It always defines tangible references.

The purpose of the luxury is to take away as much as possible from the utility, from the first feature of the product

What guides the creation of the product of a luxury brand is the creator and not the consumer.

Outstanding perpetual qualitative level where the polysensuel matters as much as the functional, appealing to materials noblest and making of the service an integral part of the offer.

Acceptability :

People who have enough money to buy this bran particularly appreciate this bag. It is one of Louis Vuitton's key model.

In France, many of Asian people come to go shopping and do not miss to spend time by world-famous Louis Vuitton store of the Champs Elysees.

In my opinion this product is fashionable and atractive.

The product respects the laws of the country, but unfortunatly there are a lot of imitations in the world. The company allocates about half of its budget of communication to counteract counterfeiting of its goods

Objects :

We don’t only sell the product but the brand first.

The price :

This bag costs around 500 € in France, with different prices depending of the shores. For example in Paris it is more expensive than in Cannes. But there is only a slight difference.

It must be more expansive in others countries because this is a French brand.

The customer knows that he buys a product stemming from a luxury brand and thus that the price will be high. But he knows that he buys the quality above all.

Affordability

It is a French, recognized luxury brand all over the world. Some foreigners are even travelling specially in France to buy Louis Vuitton’s products. Furthermore, the target of Louis Vuitton is wealthy people who can afford the product.

Objectives:

This one is mostly realized in synthetic materials, what makes say to certain competitors as " Vuitton sells the plastic the most expensive to the world ".

It is not only a question of profitability for the brand, but the price is also psychological.

Place :

The product is sold in Louis Vuitton’s stores, in Europe (398 in France), in United States (630 shops), in Asia (641) and in others countries (176). It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through LouisVuitton.com

Accessibility

This is not very accessible because this product can’t be find in retail industry and Louis Vuitton’s stores are not in every city.

Organization

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