Analyse Skinjay
Étude de cas : Analyse Skinjay. Recherche parmi 300 000+ dissertationsPar nicolassss69 • 21 Mars 2021 • Étude de cas • 1 122 Mots (5 Pages) • 348 Vues
OBJECTIVE OF THIS COURSE
1. To be able to identify new markets to expand to.
What could be the new opportunities: new industry, new country, new
consumer segments, etc.?
2. To evaluate the potentials and risks.
INTRO :
SKINJAY is a young Startup from Lyon created in 2012 by Nicolas Pasquier. The company aims to transform the world of the bathroom thanks to a concept offering an innovative and particularly effective way of diffusing essential oils.
Internal analysis: SKINJAY
STRENGHTS | WEAKNESSES |
Head office in Paris Laboratory in Lyon Production site in Auvergne Innovative concept High quality product and positioning 100% Made in France. Natural, ecological product As a member of the Valley Cosmetics, you can testify to the seriousness and knowledge of the company. International presence and experience Work only with French partners and subcontractors with strict criteria and requirements. | Cost of storage and maintenance. Limited financial resources. 3 fundraising events. Logistics costs. |
Conclusion :
We can see that the Startup has a very strong foundation for international development.
A concept, an image, and winning skills... However, we must pay attention to these choices which could be decisive for the sustainability of the company due to its very limited financial resources.
https://www.skinjay.com/fr/
https://www.owler.com/company/skinjay
Siege social base à paris + laboratoire à Lyon et site de production en auvergne.
Control qualité eux même + flexible + maitrise de la production + savoir faire
Cout de stockage.
Concept innovant, secteur de la santé et bienêtre. Vend une expérience de consomation.
Produit et positionnement haut de game made in France, écologique et naturel. Membre de la cosmétique Valley témoigne du sérieux et connaissance de l’entreprise.
Made in France très bonne image même à l’étranger.
génie mécanique, design, marketing, formulation cosmétique, réglementation, modélisation des fluides…
Skinjay est satellisée de partenaires et de sous-traitants français, triés sur le volet, dont les savoir-faire n’ont d’égal que le degré d’imagination et la force inspirationnelle, qui dépassent les frontières de notre galaxie.
RF : limité du au crowdfunding et 3 levées de fonds.
Cible : 1er petit échec en ciblant tout d’abord le b to c puis reconcentration sur b to b
Vise maintenant les établissements de luxes et les salons haut de gamme.
Présence en Belgique,Portugal, Canada, Espagne, Ukraine donc déjà une expérience à l’international.
The manager would like to explore new developments, he enrolls you in the
company for a 6-month internship and ask you
• to look for new markets (sector, use, geographic, etc.)
• to evaluate the potential of one of them
• to alert on the risks
Concepts:
Taking a first step in Asia to expand its brand and gain notoriety.
The objective is to target massage parlours, spas, luxury hotels as well as traditional beauty institutes while improving its upscale and luxury brand image.
And to develop a new use of the product to attract new markets and differentiate itself even more.
ETUDE PAYS SINGAPORE
ETUDE SECTORIELLE
OPPORTUNITIES | THREATS | |
GLOBAL MARKET | The global wellness industry was worth $3.72 billion, an industry that since 2013 has grown steadily and is the fastest growing in the world. Spa establishments generate an average of $77.6 billion a year. More and more five-star establishments are owning their own spa nowadays. | 3 direct competitors in the world. (AROMA SENSE USA MOEN & THE CIRRUS SHOWER) |
DEMAND B/B | No direct competition in Singapore. 5.6% of all the luxury goods store and 4.9% affordable luxury goods store openings were in the country. There are more than 18,000 businesses in the Beauty and Wellness industry in Singapore. Spa visits have increased by 16% over the last three years. The spa, beauty, salon, and cosmetics sectors are collectively worth approximately 100 million Singapore dollars. The spa market employed less than 700 people, however, it generated approximately 35 million dollars in revenue. There are approximately 40 authentic spa facilities in Singapore. | Strong indirect competition due to the presence of numerous spas, luxury hotels etc., therefore potentially more use of different products. Based on the number of sales the most popular treatment was massage. |
DEMAND B/C | top 10 destination touristique mondial A 2010 survey revealed that more than 95% of Singaporeans are more concerned about their wellness than ever. Singaporeans spent more than $25 on beauty treatments each month while 53% spent between $25 and $49. Singaporean is the third highest spender on luxury goods. In Singapore, the consumers of the luxury goods product are relatively more flexible and open to squander a little more than their estimated budget to purchase popular and exclusive items. 67 percent of spa visitors were female, 33 percent male. Buys a lot of foreign products. Online shopping on the rise They are fans of new technologies. Looking for healthy, organic, and natural products, sensitive to the environment. | -Price sensitive and adept at negotiation -very loyal and cautious about new products -They test only after checking quality and customer service. |
ENVIRONMENT | Exportation costs very easy & cheap. Low or no customs duty. |
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