Outils de marketing pour les enfants

Introduction :

There are now more than hundreds of million kids in the world, and for marketers these kids come to represent the ultimate prize: an unprecedented, powerful and elusive new demographic to be cut up and captured at all costs. There is no doubt that marketers have their sites on kids because of their increasing buying power, the amout of money that they now spend on everything from clothes, to music, to electronics totaling some 40 billion dollars every year. But perhaps the bigger reason for marketers’ interest in kids may be the amount of adult spending that American kids under 12 now directly influence. ( PUB TOYOTA + AVIS De l’expert jusqu’aux simpson) So they have a lot of power in economy. The advertisers know it and they are going after them in an unprecedented way .

Means of marketing to kids

- Video Games on internet (depending on your informations), DVD’s, Internet

- Brand licensing

- Product placement

- Marketing in schools

- Stealth marketing

- Viral marketing

- Animes are things they can feel, understand and love and that are important in their lives. SSo marketers drop the name of their beloved characters so that they can sell.

- Ring tones.

- Distributeurs

So there is a brand in front of a child’s face every moment of every day so they try to get around the child. Especially that kids are now multitasking with media, they are using more than one medium at the same time, so they’re surfing the web, and the television is going with mtv , and they’ve got the ipod with one ear bud in so they are bombarded with over 3 000 commercial messages every day. Marketers know they are little sponges, they’re so wide open. So they want to get the brand loyalty for life. ( Pub porsh)

In the past, children’s consumer culture was a cheap little culture. Kids only used to buy candies or little toys. Now they want phones…etc.

VSMORALITY: They want to convince children that life is about buying, it’s about getting/ Advertising to kids with eight years and under.

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