Nike, une Entreprise Gigantesque

Between 2012 and 2013, the U.S. manufacturer of sports artiles increased its profit, thanks to strong demand from consumers.

In fact it has increased its profit by 12% compared to last year. What is all the same a $ 2.5 billion.

Analysts had good preaching this increase in profit.

Launching new products

The turnover (turnover corresponds to the total earnings of the company without the costs spent for manufacturing) for its shares up 8% to $ 25.3 billion in the full year , and 7% to $ 6.7 billion in the last quarter as the market waited only 6 6 billion .

The Group CEO , Mark Parker , welcomed during a conference call with analysts a small improvement in margins over the year, despite a " difficult macroeconomic environment," seeing the result of the introduction of new permanent products .

Nike said he saw its sales increase in the fourth quarter for all product types and in all markets , with the exception of Western Europe , where sales were boosted in 2012 with the preparation of the championship of European football.

Dynamic North America

Sales in Europe were flat on both the quarter and the year. In China , it decreased by 1% and 3 % . Nike , however, recorded strong growth in North America (12 % last quarter and 18 % over the whole year ) and emerging markets ( 10% and 9 %).

The group, which ended the year with $ 6 billion of cash, has " accounts in good shape " and is " well positioned for further growth in emerging and developed markets, and bring more value to its shareholders "said Mr. Parker.

Nike shows a backlog until November to $ 12.1 billion, or 8% more than the same period last year. For the year began in early June, the Chief Financial Officer Don Blair said it expected growth of just over 10% of earnings per share.

For sales, it expects a high single-digit percentage, with an acceleration in the second half as we approach the World Cup in Brazil. In the first quarter, the increase will be only 5% to 9%.

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