What Groupe Casione use as type of motivation strategy

Introduction

Motivation is neither a personality trait context dependent nor a quasi-automatic consequence of good management or adequate organization. This is the re sultanate economic, organizational, technological and cultural constraints, and their interactions with the needs, values and aspirations of individuals. The motivation is not a stable process, it is constantly challenged. To understand the process that is the motivation, it is necessary to give a precise and concrete description, to support strategies to develop it. It is therefore important to involve theoretical and practical approaches. Taylor thought the motivation born of the financial incentives and due do its job. History has proven the failure of this reasoning. Since understanding the mechanisms has evolved primarily in three areas:

Models of Hierarchy of needs by Maslow, Motivators by Herzberg, Theory X and Y by McGregor or Likert are far too sketchy and partial to account for a complex reality.

It is impossible to find a method of reasoning that applies to all persons, firms situations and cultures. The risk of failure is great if we apply a method without thinking, just because it has worked elsewhere.

Models modelled on animal behaviour, according to which the specific needs drive us to act in a certain way rather than sitting idle, are poor when it comes to understanding the behaviour of people at work.

Le groupe Casino (Casino Guichard Perrachon ) is a distribution group in France and in the world. The Casino group, led by Jean-Charles Naouri, is listed on the Paris stock exchange and majority shareholder Rallye.

In our research all these will be analysed.

Research questions and Research objectives

We will base the analysis, theories, assumptions and achievements on the objectives and questions research.

Research Objectives

Find out Le Groupe Casion types of motivation strategies

Employee’s impact of motivation strategies

Work Force motivation impact

Motivated work force impact on the Groupe Casion level of productivity

Research Questions

What Groupe Casione use as type of motivation strategy?

What is the impact of motivation for the workforce?

How the level of productivity has been affected by its motivation strategy?

What is the of impact that motivation caused to the employeez?

Justification of research topic

For my research study I have chosen the case study of Groupe Casino. Which is a big retail company in France. In 2013, the group has more than 14,000 points of sale (126 hypermarkets, 446 supermarkets discounters 2476, 6,457 convenience stores, 299 restaurants), including 9,450 in France, in countries or regions (often in the form of equity in the capital of local groups) with Argentina (Libertad, Libertad Mini), Uruguay (Disco, Devoto), Thailand (Big C), Vietnam (Big C, C Express), Indian Ocean, Brazil (Pão de Açúcar, Extra) Colombia (Exito) and in a dozen countries in Africa. In 2013, Casino Group turnover amounted to 48.6 billion euros (of which 60% outside France), for a total of 329,000 employees spread around the world. In France, the group operates the Géant Casino (126) Casino Supermarket (446), Monoprix (555), Franprix, Leader Price (600), Spar, Vival, Petit Casino, Casino Shop, Casino Restauration. At the meeting, its brands are Géant Casino and Leader Price. The group also owns the online store Cdiscount.

The group focuses its development on countries with high growth potential and profitability, where its subsidiaries have a strong local presence. He does so in South America and Southeast Asia priorities its development areas. In 2013, emerging markets accounted for 60% of group sales (against 56% in 2012) and 74% of operating profit of the group with 2363 million (against 66% in 2012). The group occupies leading positions: First distributor in Latin America, first distributor of food and non-food trade in Brazil, first distributor in Colombia, Second distribution in Thailand.

Critical literature review of

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