Memoire MBA

Customer Segments:

Web users globally – any one anywhere in the world can use Skype for free. People any where in the world who want to call phones.

Value Proposition(s):

Free internet based chat, audio and video calls.

Cheap calls to mobile and landline phones.

Additional premium features like group video for personal or business calls, Skype To GoTM, Skype Online Number and Skype WiFi.

Channels:

Skype.com for software downloads.

Hardware partnerships for accessories like headsets (Plantronics), webcams (Logitech), and home phone adapters (Freetalk). These can be purchased from the Skype website or through other channels.

Customer Relationships:

Mass customized based on the users’ choices.

Little to none-existent customer support for free-use customers – Skype is really really easy to set up.

Support for paying individuals if necessary and for business and enterprise customers.

Revenue streams

Free for the majority of users – about 90% of Skype usage is free.

Prepaid (Skype Credit) or subscription for premium users.

Hardware sales through partnerships.

Key Resources

Software developers.

Software

Key Activities

Software development.

Key Partners

Payment providers – to process credit card payments etc.

Distribution partners

• To make the software available for download on websites other than skype.com, say from download.cnet.com for example.

• To allow for platform compatibility; Skype for Mac OSX, Skype for Windows, Skype for Linux, Skype for iOS, Skype for Android, Skype for Symbian .

Telecommunications industry partners

• Telephone companies could make life very difficult for Skype in the absence of such partnerships – by making calls from Skype on a computer to landlines in the developing world impossible, for example.

Cost Structure

Software development

Complaint management

Technical support

How Skype is different?

Skype is different to the other

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