Le Secteur Du Cosmétique En Inde
Documents Gratuits : Le Secteur Du Cosmétique En Inde. Recherche parmi 300 000+ dissertationsPar dodo • 2 Avril 2013 • 1 492 Mots (6 Pages) • 697 Vues
1. India – Brief Profile
India is a large country with total area of 3.28
million sq.km., sharing land border with six
countries, and a long coastline of 7,000 km. The
country is a federation of 29 states and 6 union
territories (administrative units).
India’s total population is 1.17 billion, growing at
1.54% per annum. The overall literacy level is
59.5%. There are 14 officially recognized
languages. Hindi is the most used language.
English is widely used in business as well as in
everyday life.
India is among the fastest growing economies in
the world, with average GDP growth rate of 8.8%
2003‐04 to 2007‐08. Under unprecedented global
economic conditions in 2008‐09 where many
countries have registered negative growth Indian
economy is among the fastest growing, with
growth rate for 2008‐09 estimated at around 6.7%.
The business regulatory environment is fairly
open, and follows free‐market competition
principles. All quantitative restrictions on trade
were removed in 2001, except for a few highly
sensitive goods.
India is a unique market on accounts of its
diversity in age, income, and urban‐rural
demographics.
Age‐group distribution: India is a very young
nation with 85% of its population below the age of
45 years, and 55% of its people below the age of
25 years of age. Young adults, the group between
20‐35 years, represent nearly 25% of the consumer
base in the country, drive the lifestyle trends.
Urban‐Rural distribution: Nearly 32.3% of India’s
households are in urban areas. Nearly 38% of
urban households are in middle and higher income
strata, while only 14% of rural households have
similar income levels.
Income Classification: The real consuming class of
300 million people outnumbers several of the
world’s largest markets in terms of market
potential. Of these, around 150 million people (2
million very rich and 30 million rich households)
represent the consuming potential, particularly for
lifestyles goods and services.
Cities: Mumbai, Kolkata, Delhi, Hyderabad and
Chennai are the most populated and wealthiest
cities, closely followed by Bangalore, Ahmedabad,
Pune, Vadodara and Kanpur. The top seven cities
Mumbai, Delhi, Chennai, Kolkata, Hyderabad,
Ahmedabad and Bangalore together have over 6
million homes falling in the upper socio‐economic
strata.
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2. India’s Cosmetics Sector
2.1 Market Size
The total personal care market in India was
estimated at 2.3 billion Euros in 2008. Of this,
almost two‐thirds is constituted daily hygiene
product categories, namely personal wash
(soaps etc.), oral care (toothpaste and
powders) and shampoos. Excluding these
three categories from the personal care
market, the size of Indian cosmetics market is
estimated at 750 ‐ 800 million euros. Skin
care is most important category in value
terms, followed by hair dyes/colours and
colour cosmetics. Men’s grooming products,
which includes skin care, hair grooming and
deodorants / perfumes for men, is also
emerging as a significant segment in the
Indian cosmetics market.
Personal Care Market Segments, by Value
2.2 Principal Market Segments
Keeping in view the cosmetics portfolio, the
relevant market segments in the Indian
cosmetics products market are briefly
described below.
Skin and Body care products: skin care is a
crowded market, estimated at about 350
million euros, and has been growing up at 12‐
13% per year, with Fairness products having a
major share of the pie in sales, both by value
and volume. Traditionally fairness products
were targeted towards women consumers,
but in recent years the usage among male
consumers has increased significantly,
accounting for nearly 25% of the fairness
cream usage across the country
...