Ice-Watch - leurs concepts (étude en anglais)

Ice-Watch’s key concepts for 2013: visibility, up-scaling and targeted collections

After only six years Ice-Watch has succeeded not only in establishing itself as number

one in the € 50 to 99 price bracket, the brand is also steadily climbing the ladder of international success with its top range watches, particularly in the € 100 to 249 bracket.

With around 10 million watches sold since its launch and its presence in more than 110 countries, the Ice-Watch brand has strengthened its market leading position in its particular segment (fashion watches between €50 and €99) in major European countries. The brand is also steadily climbing the ladder of international success. Having made significant inroads into the higher € 100 to 249 price bracket in 2012, Ice-Watch is now established among the top 10. (GFK – 1st semester 2013)

It also has a vast online community of fans (more than 4.7 million) keen to share the brand’s spirit, demonstrating that the Ice- Watch success story is here to stay. Barely six years after its launch, Ice-Watch has become a leading watch brand in its sector.

In 2013, Ice-Watch has released a range of unique models: the minimalist ICE collections and new unique timepieces that break with its traditional colours and plastic materials yet retain the unmistakable Ice-Watch spirit. The Ice-Vintage with its leather band and the Ice- Style with its steel case are beautiful examples of this. Ice-W atch also launched new collaborations with internationally renowned individuals and companies such as BMW Motorsport and PANTONE UniverseTM.

2013 is also a year for new flagship stores: the openings in Barcelona in June and in Amsterdam in August were celebrated by many clients and fans. (http://ice-watch.com/events.php)

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