Cas Bonduelle (document en anglais)

At first, a distillery of grains and juniper berry (une distillerie de grains et de genièvre). Louis-Antoine Bonduelle-Dalle ( 1803-1880 ), farmer and oil manufacturer, collaborated, in 1853, with Louis Lesaffre-Roussel ( 1802-1869 ), distiller, to create at Marquette-lez-Lille ( North), at the edge of Deûle, the company "Lesaffre and Bonduelle, Alcohols of the Abbey ". Sign of their prosperity, the acquisition, the 17juin 1862, the farm of the Cistercian abbey of Woëstyne, at Renescure, near Saint-Omer (Pas-de-Calais), today nicknamed "Bonduelle City". Louis Lesaffre (the son) transformed it, in 1868, into distillery of grain alcohol and installed a malthouse there. Mistake in agreement between the descendants, in 1901, the factories were divided between three branches of the family, Bonduelle, Lesaffre and Lemaitre. At Renescure, André Bonduelle, assisted by his sons, Pierre and Benoît, transformed the distillery of grains of Woëstyne into distillery of beets, while developing the culture of the wheat and the oat, regrettably on lands with poor yield. The third business job was thus imperative (thus leads) to make profitable the farm.

It is the father-in-law of Pierre, Alphonse Dalle, who was going to incite him to dash into a new business job by presenting him a vegetable freezer (conserveur de légumes) " The step is crossed in 1926. Peas were planted on 16 hectares, today, any confused vegetables, and put in box. July 24th 1926, Bonduelle celebrated their first campaign (countryside): 600 quintals in 90 000 boxes in three weeks (today, the hourly average) .La crisis of 1929 would have been able to oppose the fate of "Etablissements Bonduelle" because the company brushed against (came near to) the bankruptcy at the beginning of 1930s. However, with 230 hectares in 1936, the factory at Renescure produced, lasting thirty to forty days a year, 120 000 boxes, that is to say 120 tons a year (the equivalent of the current daily production of this factory). Even comparing with the billion units sold today. We’ll see some key numbers of it’s nowadays:

1 726 millions d'euro de CA

9 650 collaborateurs (équivalent temps plein)

Implanté dans 18 pays

Présence marque dans 80 pays

42 sites industriels

95 000 hectares cultivés par 3500 planteurs

3 marques: 
Bonduelle, Cassegrain (France), Arctic Gardens (Canada)

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