Laboratoire Marketing

Marketing is change.

Business plan content everything that makes a company work.

A marketing plan is divided on two part = marketing analysis and strategic marketing.

Marketing manager has to promote 4 things = product, place, promotion and price.

During the presentation or your work : Dont tell things they already know or tell them about their product.

A small multinational (Germany, france, suisse, Italy, …)

SKU def =

Almo nature doesn’t sell directly to costumers, they leave to another ones to deal with it.

Don’t only focus in wet cat bc its where you make the most profits. Find different point of view.

Ex : Dry food is also to be focused on.

Focus on the different type of products (from the most economic to the most expensive) and not just analyse one product. COMPARE THEM

Touch and the feel of the packaging

Ask like a consumer before acting like a marketer

Issues :

1- don’t own their own shop, don’t do e-commerce directly (they don’t have the control of the shelf and the space) they have to make sure that once they give their precuts they have enough visibility. Find inspiration from other categories (how should they act to gain visibility )

2- how to increase e-commerce. What are the online websites etc where they are not enough present and where they should be present.

3- What other products, flavors … that they can include in the ( HFC which is their high products)

4- How to turn fondazione Capellino into a purchase driver to also nature brand??  

Meaning —> How two turn consumers into ambassadors ?? We are our own ambassadors.

They want to see from our prospective.

TIKOK is the social media they’re missing. I think that it is where they have to focus on.  

Think about the target audience.

2nd class

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