Anglais "Marketing" fiche récapitulative
Fiche : Anglais "Marketing" fiche récapitulative. Recherche parmi 300 000+ dissertationsPar yeliz_bureau • 13 Novembre 2017 • Fiche • 1 016 Mots (5 Pages) • 959 Vues
UNIT 6 : MARKETING
What consumer / buyer / purchaser / shopper are you ?
ADJECTIVES | DEFINITION / EXAMPLE |
Reasonable | You don’t spend too much money |
Thrifty | You buy goods with reduced price |
Spending | You buy a lot of products |
Compulsive | When you’re obsessed with buying |
Impulsive | You see something interesting and you don’t really care about the price |
Careful | When you pay attention to the price and to what you need |
Different place to shop
PLACES | Advantages | Drawbacks |
Online | - Comfort of your home - Quick purchase | - You have to pay online → Security |
Town centres | - More help & advice - Friendly relationships with the salesman / saleswomen | - Limited choice - Expensive car parks |
Shops | ||
Stores | ||
Supermarkets | ||
Shopping mall | - Much choice - More price cuts / discounts - Free car parks | - Overcrowded → Frustrating |
Commercial areas = trading areas |
How to describe products, example with 2 pen
[pic 1] | [pic 2] | [pic 3] |
Product | Downmarket | Upmarket |
Price | Inexpensive / cheap | Expensive |
Place | - Stationary shops - Stores - Supermarket | - Gift shops / stores - Department stores |
Promotion | - Supermarket catalogues - Gondolas - Talking signs - Banner displays - Flyers | - Strategic points in stores - Poster stands |
Target Market | Mass market | Targeted market : - Businessmen - Businesswomen |
Product one is a downmarket product sold at a very cheap or inexpensive price. In addition, it will be sold in supermarkets and local stationary shops and is aimed (= destine) at the mass market, advertised in supermarket catalogues and displayed on gondolas.
Product two is an upmarket product and will be sold at a more expensive price to a specific targeted market such as businessmen and businesswomen. Sales will be generated in more upmarket shops such as stationary, gift and department stores and will be advertised in more targeted magazines or on the internet.
Make sentences with the words below to describe your or people’s buying habits
(online) advertising / influence | Online advertising influences customers’ behaviour because nowadays they buy more on the internet. |
Brand / upmarket | Customers like brands because they are high-quality and upmarket products. |
After-sales service / guarantee | When I buy a product and it’s still guaranteed, I can go to the after-sales service to change or repair it. |
Online buying / delivery mode | I am used to buying online even if the delivery mode I choose makes me wait two or three days to receive my item. |
Discount / price cut / voucher | A discount, a price cut and a voucher make customers buy more. |
Free trial / free sample | A free sample influences customers to buy the product while a free trial allows (= permettre) to value the product for a future purchase. |
Optional features / packaging | Companies are careful with their packaging. That’s why they choose planet-friendly optional features. |
Quality / downmarket | Often downmarket products are bad quality ones. |
Supermarkets / large range | People go to the supermarket because there is a large range from downmarket to upmarket products. |
Small shops / advise | In small shops, salesmen are more likely (= plus apte) to advice customers. |
Purchasing power / can’t afford | Students can’t afford to buy items because they have a low purchasing power. |
Sales / buy or purchase | In supermarkets, we think that sales are more frequent. Customers prefer to buy inexpensive products to save money. |
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