Cours, idée de produit : voiture avec changement de forme

Idée de produit :

Voiture avec changement de forme : citadine, 4x4, berline

Changement de couleur (black, white, gray, light blue,dark blue, red, yellow, pink, orange, green and matte, shiny or mettalic)

Changement des affichages extérieurs : flocage pour recrutement/publicité

Changement des accessoires pneu, jantes, coffre de toit, porte vélos...

Nom de la marque : Khéra

Slogan : La voiture de demain /

Nom du produit : Switch (Car / Custom / Modular / Transformable / Flexibility / Color / Futur / 車 / 汽车 / switch)

Pays visé : Bresil / Chine

Couts de fabrication :

40% = Distribution

7% = Frais généraux

17% = Coûts de fabrication

30% = Achat de composant

10% = Marge

BRESIL

Characteristics :

Population : 200 millions of inhabitant

GDP: 9 800$ / inhabitant

Aera: 8 500 000 km² ( 5 bigger country in the world )

Human Indicator : 0,7

Urbanisation rate : 85%

Strong points :

7th wolrd power

1 global producer of ethanol

2 exporter of agricultural material

Business partner with USA, China, etc and so on...

Oil Producer

Strong growth rate

Low unemployment

Tourism development

Spokesman of energing country

Football Wolrd Cup in 2014 and Olympic Games in 2016

industry appreciated by the rest of the world : automobile, optical fiber

Weak points :

Environnemental problems

Very sensitive budget situation

Important and extremely complex taxation

Labor law for employees + high cost of production ( it’s a weak point for compagny, but a strong point for employees. Here, we are place as compagny )

Shortage of qualified man power

PESTEL :

Politic :

Brazil is a democracy, a member of the UN and the WTO.

Largest national economy in South America.

Abundant natural ressources

Large agricultural

Permanent seat at the UN

restructuring of the political system

Economic :

very unequal country

Great agricultural power (coffee, but, chicken, rice)

3rd world aircraft manufacturer

Important export

Social :

Inequality of the geographical distribution of the population between Coastline / Earth(interior of the country)

Urbanization rate of 84%

Disparity of wealth

natural increase is signafictly positive

presence of social security

Labor law for employees + 30 days of paid leave + 4 months of maternity leave + 15 days of paid illness + one month's notice in case of dismissal without serious fault + 50% paid to the State. Working time: 40-44h

Technologique :

Training improvment

During XX century, important innovation in scientific and technologic field

National Fund for Scientific and Technological Development : Financial support

Environnemtal :

Deforestation

First biodiversity zone in the world

Amazonian forest that plays an important role in the carbon cycle

Important water resource

Energy producing country

Ecological footprint larger than average

8th country of greenhouse gases

Important role in the defense of the environment

Legal

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