Exposé anglais amazon

43% global

market share

Current turnover in the world : estimated at

$356 billion

43% global

market share

Current turnover in France : estimated at

$9 billion

It is the 12th most visited website in the world with 2.3 billion visits per month!

12 million products sold by Amazon, plus 353 million sold on its marketplace, by third-party sellers.

Policies

Customer-Centric Approach: Amazon places paramount importance on customer satisfaction : convenient shopping experience, fast and reliable delivery options, and quality customer service.

Product Assortment Expansion: Diversifying the product assortment allows Amazon to meet a wide range of consumer needs.

Amazon Prime: Fast and free shipping on many items, access to video and music streaming services, and more. This encourages customer loyalty and drives recurring sales.

Amazon Web Services (AWS): AWS is a major strategy that has transformed Amazon into a global leader in cloud computing

Marketplace and Third-Party Sellers: allows third-party sellers to sell their products on its platform, thereby significantly expanding the available assortment.

Technology and Innovation: Researching artificial intelligence, robotics, advanced logistics and cutting-edge technologies are key points of innovation.

Strategic Acquisitions: Amazon has acquired various companies to strengthen its business, such as acquiring Whole Foods to expand its presence in the grocery sector.

Amazon Advertising: Online advertising has become an important source of revenue for Amazon. The advertising platform allows sellers to promote their products directly on the site.

Subscription Services: Various subscription services such as Kindle Unlimited, Amazon Music Unlimited...

Criticism and controversy

Working Conditions in Warehouses: Concerns have been raised about high productivity demands, limited breaks, and sometimes difficult physical conditions for employees.

Treatment of employees: There are reports of pressures placed on employees, including intensive monitoring, monitoring of breaks, and understaffing

Tax evasion: Amazon has been criticized for its tax practices, with some accusing the company of taking advantage of loopholes in global tax systems to minimize its tax obligations.

Impact on small merchants: Some retailers and third-party sellers have criticized Amazon, saying the platform favors its own products and unfairly competes with small merchants.

Environmental Challenges: Despite its commitments to sustainability, Amazon has been criticized for its environmental footprint, particularly due to the heavy use of plastic packaging and delivery logistics.

Amazon's practices in the book industry have been criticized, particularly because of its contract

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