Salut, Pourrais-tu Me Prêter Des Bardeaux ?
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A guide to marketing e-resources in Cardiff School of Management
How to access marketing and related e-books, research and journals within the UWIC Learning Resource Centre website
BIZ-ED suite of texts
E-books
E-research
E-journals
Neil Wellman 16/7/09
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ACCESSING BIZ-ED FROM THE LRC HOMEPAGE:
If offsite you will need to log onto Athens via: http://auth.athensams.net/setsite.php?&id=UWIC
NB: To use the full range of Biz-Ed facilities (annotations, notes, highlights, print, save, printing etc) you will have to register on your FIRST use of Biz-Ed, then log in on subsequent visits.
If offsite enter Biz-Ed via the Athens link on the Biz-Ed password page
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BIZ-ED MARKETING & RELATED TITLES
See Biz-Ed opening page for a full list of all texts.
MARKETING TEXTS
Advertising
Author : Tony Yeshin
eISBN13/ArticleID: 9781844808427
PubDate : 14/7/2005
Consumer Behaviour
Author : Ray Wright
eISBN13/ArticleID: 9781844808403
PubDate : 25/3/2006
International Marketing Strategy
Author : Robin Lowe , Isobel Doole
eISBN13/ArticleID: 9781408007860
PubDate : 25/1/2008
Marketing Communications
Author : John Egan
eISBN13/ArticleID: 9781844808397
PubDate : 15/4/2007
Marketing Research
Author : Ray Kent
eISBN13/ArticleID: 9781844808380
PubDate : 11/12/200
Principles & Practice Of Marketing
Author : Jim Blythe
eISBN13/ArticleID: 9781844808267
PubDate 2009
OTHER RELATED TEXTS
Business in Context - An Introduction to Business and its Environment
Author : David Needle
eISBN13/ArticleID: 9781844808335
PubDate : 15/4/2004
Business Research Projects
Author : A. D. Jankowicz
eISBN13/ArticleID: 9781844808342
PubDate : 9/12/2004
Quantitative Methods for Business Decisions
Author : Jon Curwin , Roger Slater
eISBN13/ArticleID: 9781408007853
PubDate : 15/12/2007
Strategic Management - Awareness, Analysis and Change
Author : John L. Thompson , Frank Martin
eISBN13/ArticleID: 9781844808373
PubDate : 22/4/2005
Economics
Author : N. Mankiw , Mark Taylor
eISBN13/ArticleID: 9781844808229
PubDate : 25/1/200
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ACCESSING E-BOOKS FROM THE LRC HOMEPAGE:
If offsite you will need to log onto Athens via: http://auth.athensams.net/setsite.php?&id=UWIC
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NOTE
The precise method of accessing books varies with the supplier. The screenshots show examples (note: most text are within My Library)
enter author or title + search
click e-book
Athens link
enter title
view e-book
Athens link
read online
ACCESSING E-BOOKS OFFSITE
NB: you will need to log onto Athens via: http://auth.athensams.net/setsite.php?&id=UWIC
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MARKETING AND RELATED E-BOOKS
All texts were available at the time of publishing: however note that some may be deleted and others added.
Also note that due to changes to the LRC website the hyperlinks no longer work; access text via LRC Catalogue as shown on previous pages.
MARKETING THEORY
Principles & Practice Of Marketing BIZ-ED
Author : Jim Blythe
eISBN13/ArticleID: 9781844808267
PubDate 2009
From basic to higher level:
Foundation marketing [[electronic resource]] / Liz Hill & Terry O'Sullivan. - 3rd ed.
Hill, Elizabeth, 1960- Other titles by Author(s)
Publication Date: 2004
Number: 1405870346
Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek
Moore, Karl Other titles by Author(s)
Publication Date: 2006
Number: 661052209x
A very short, fairly interesting and reasonably cheap book about studying ma
Blythe, Jim Other titles by Author(s)
Publication
...