How the company can gain the competitive edge ?

How the company can  gain the competitive edge ?

 Nouha:  A competitive edge or competitive advantage is the fact that a company has an advantage overs its competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. And the employees are the human assets they create better service and best product if utilized appropriately. Employees are a valuable source of sustainable competitive advantage.

   Employee behavior, employee commitment, HR practices e is a source to sustain competitive advantage.

 Abdejalil: 

Employee behaviour: Employee plays a very important role in service delivery; employees can provide an edge of superior quality deliverance.

Firm perceptive towards the employee influence the behavior of employee, expectations and demands are changing and the organizations have to respond to meet their expectations and provide good developmental environment in order to have sustainable development through committed workforce. So Human Ressource leaders must determine ways to boost employee satisfaction. Employee engagement, employee empowerment generate employee behavior that leads to enhance work performance.

Nouha:

Employee commitment:

Employee commitment is the passion and the willingness to invest oneself and help the employer to succeed. Employee commitment is an equation obtained by aligning maximum job satisfaction and maximum job contribution. Employee commitment is a positive attachment and willingness to exert energy for the success of the organization and feeling proud for being a member of that organization.

Abdejalil:

HR Practices:

  HR practices include analyzing and designing work, determining human resource needs ,attracting potential employees , choosing employees, teaching them how to perform their jobs and preparing them for the future, rewarding employees, evaluating their performance and creating a positive work environment. So the human resources can be a source of competitive advantage because they meet the criteria for being a source of sustainable competitive advantage

And here some HR practices of competitive advantage through people:

h https://www.iris.xyz/brand-strategy/challenges-maintaining-competitive-advantagettp://ijahms.com/upcomingissue/08.09.2015.pdf

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