Levi's

                                     FRIDAY OCTOBER 18th  

English : Levi’s

1. Describe the picture and guess the content of the video.

In the picture we can see 2 men with a hat, a shirt and trousers, they are riding horses we can deduce that they are cowboys. Then there are no buildings, it’s desert, a wild land and a large blue sky. So maybe the video talks about cowboys.

1. Watch the first 38 seconds without the sound. Take notes. Imagine what you will hear, then listen and check.

Notes : Jeans, label, button, poster, advertisement, movie poster or advertising poster, extract of movie.

1. Watch the rest of the video and pick out numbers, places, people and events, Say what they refer to

 -1853 : Foundation of Levi’s

-1906 : Earthquake in San Francisco

       - 1901 : 2 pockets in the back of jeans

       - 1890 : the buttonholes on the jeans changed

1. Pick out information about Jacob Davis. Explain his invention

Jacob Davis is a tailor and the partner of levis

he created the jeans and strengthen the pants for mine workers.

1. Say how Levi Strauss helped Jacob Davis

Levi’s invests money in the company and he became the associate of Jacob davis.

1. Use the keywords below to discuss how jeans have become « a metaphor for America itself » : rags to riches- success story- start from scratch- pioneer spirit- cowboys.

Levi’s jeans have become « a metaphor for America itself » because all stars have a Levi’s jeans that’s why we call these « rags to riches », it’s a success story, Levi’s jeans are sold in the world, there are a lot of poster, advertisement for this brand. Jacob Davis and Levi’s Strauss started from scratch and now they are known all around the world. Levi’s Strauss has a pioneer spirit because he has nothing at the beginning then he builds this company. This brand is from West Coast that’s why every cowboys wear it.

Rania Budureea

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