Alpine et culture au Qatar

ALPINE :

- Hello Sir, today, I’m going to introduce you my company through a few words about the company and some economics information so that you can get an idea of my international projects.

Few words :

- First of all, Alpine is a French automaker that operates in the field of sports cars and racing vehicles, also, it’s headquarters are located in Dieppe in France.

- Then, the company is run by Laurent Rossi and founded in 1955 by Jean Rédélé, who initially built and raced cars under the Alpine brand before expanding to produce street-legal sports cars.

- Alpine cars are known for their lightweight and nimble handling, as well as their high performance.

- Moreover, In the 1960s and 1970s, Alpine achieved success in motorsports, particularly in the World Rally Championship and the 24 Hours of Le Mans.

- The company's most notable achievements include winning the 1973 World Rally Championship constructors' title and finishing first in class and second overall at the 1978 24 Hours of Le Mans.

- In 2017, Renault, the French automaker, re-launched the Alpine brand with the introduction of the A110 sports car. The car was well received and praised for its design, handling and performance.

- Renault is planning to expand the Alpine model range in the future, focusing on lightweight and high-performance cars.

- Overall, Alpine is now a part of Renault group, the brand is seen as a halo brand for Renault and is positioned as a more premium and sporty brand than Renault.

Secondly, in addition to car sales, Alpine has an F1 team and an Esport team.

Actually, Alpine F1 Team can be proud of its first season in the Formula 1 world championship. After a victory and a podium,

The team ends the 2021 championship in fifth position among manufacturers.

From March to December, the whole team was able to extract the maximum from the A521 thanks to very strong cohesion and its ability to get up to speed when the time came.

All eyes are now on 2022, when the Esteban Ocon - Fernando Alonso duo will be responsible for bringing a brand new single-seater to the heights.

Furthemore, In partnership with Race Clutch, one of the pioneers of motor racing simulation, Alpine Esports Team is entering this exponentially popular virtual universe in 2021.

And the mark with the arrowed A does not come there to make up the numbers...

The practice of esports in the world, or electronic sport, has grown phenomenally in the last 10 years.

And that of virtual car racing generously participates in this craze where France is very well represented and with players of great talent.

- Finally, As far as their values are concerned, they bet on the "new- old". This communication trend is based on the resumption of vintage products by modernizing it, which creates in the consumer a feeling of novelty mixed with a certain nostalgia. This symbolic image used at the launch in 2017 will be widely used by the communication teams because it really represents what the brand wants to be.

Econmics Informations : NOW LET’S TALK ABOUT AN EOCNOMICS POV :

- Foremost, Alpine is a brand of Renault group, it does not have its own financial information as a standalone company. Renault does not disclose Alpine's financial information separately from its overall financial performance.

- But we have some informations about their sales and their international relations.

- First, Its employs a staff between 250 and 499 employees.

- Over the year 2021, it achieved a turnover of €150,165,700.00 (a hundred and fifty

millions of Euros)

- . The balance sheet total decreased by 45.25% between 2020 and 2021.

Then, Alpine announced a few days ago the good results of its sales for the year 2021 with 2,659 vehicles sold in the year 2021, it’s more than 74% compared to the year 2020. In France, Alpine records sales in +117% increase compared to 2020.

Actually, Alpine continues its internationalization objectives, looking

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