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Pringle Of Scotland

Dissertation : Pringle Of Scotland. Recherche parmi 300 000+ dissertations

Par   •  18 Novembre 2013  •  238 Mots (1 Pages)  •  760 Vues

« Pringle of Scotland » was founded in 1815 by Robert Pringle. This is a luxury's scotish house which is specialized in knitwear. The compagny produced hosiery and clothes. It use mainly finest materials like cashmere. We can found all their products on their website, which present many categories, one for women, for men, and for accesories. The compagny strated to be in many countries like London, New York, Paris, Milan and Taiwan.

“Pringle of Scotland” try to keep a vision yokelish mixing with modernity that scotish people's want and the other guys in the world. This vision it's present in their last ad, where we can see a oldman with a rum pullover. This is fully a contradiction.

The symbol of brand is the argyle, and the centerpice is the twinset for woman, which was created in the 1930's by ancient designer, Otto Weisz. Some famous peoples had worn a twinset, like Grace Kelly and Marilyn Monroe. The factory received a “Roval Warrant of Appointment” by the Queen Elisabeth in 1948, for their british's elegancy.

“Pringle of Scotland” dominates the textile market, with other brand like Zilli or Zegna. The factory was bought by S.C Fang & Sons Company, a Hong Kong's compagny, since 2000.

The last designer was Alistair Carr, since march 2011, and he made his last defile for spring/summer collection of 2013. He stayed one year in “Pringle of Scotland”. Now, the new designer is Massimo Nicosia.

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