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Chirurgie esthétique au Brésil (document en anglais)

Étude de cas : Chirurgie esthétique au Brésil (document en anglais). Recherche parmi 300 000+ dissertations

Par   •  17 Mars 2013  •  Étude de cas  •  244 Mots (1 Pages)  •  951 Vues

Cosmetic surgery has become the national sport of Brazil. In this country of 190 million people, where the cult of the body has become an obsession, more than 640,000 surgeries were performed in 2009. They are constantly increasing particularly since the lower interest rates and loan facilities have democratized the use of plastic surgery. Afford the perfect breasts, a small flat belly or fleshy mouth is the dream of all Brazilian. In Brazil the subject of cosmetic surgery is commonplace, as if we went to the hairdresser. This practice is clearly integrated and it is a symbol of wealth and high social status. So I will ask “what is the impact of the democratization of cosmetic surgery in Brazil?” In the first part I will analyze the current situation, the different things and actors at stake. In the second part we will talk about the causes and the consequences that the subject implies. Finally, I will conclude my report and I will provide my personal opinion of the subject.Brazil is often considered as "the" country of cosmetic surgery, while according to statistics in 2002; it ranks third in the world. The whole country is not concerned, particularly because of the large socio-economic and also cultural differences. But cosmetic surgery is widespread in the south-east and the south, richer, especially in Sao Paulo and Rio de Janeiro. It affects the wealthy, under the influence of the media and the foreign culture, primarily American.

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