L'entreprise Criteo (document en anglais)

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!Criteo was founded in 2005 by: !

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BARRAUD Maxime! GOZLAN Gabriel! MELLAH Nossayba! PEYRON Hugo!

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JB is a serial entrepreneur with a combination of tech and business experience.

In particular, he was the founder and CEO of K-Mobile Kiwee.

Throughout the 2000s, this company rapidly became one of the leaders in the emerging mobile content market, before being acquired by American Greetings Interactive in 2004.

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Franck is the conceptual brain behind the predictive tool. He's widely recognized as an expert in scalable complex algorithms.

He started his career as a software engineer at Microsoft in Redmond, WA.

He architected the graphics engine of popular console games and took part in the launch of the Microsoft Research Lab in Germany.

Romain is responsible for all the web architecture and development.

Previously, he held several positions at Microsoft, Redmond, USA, including management and leadership of large teams of software engineers.

Romain Niccoli holds a master's degree in Computer Science from Ecole des Mines de Paris, France.



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Greg Coleman has held executive positions in many of the world’s most influential technology companies.

He was formerly the president and Chief Revenue Officer at the Huffington Post and the EVP of global sales at Yahoo. He also served as President of Platform-A at AOL from February to April of 2009.

Coleman was previously senior vice president of Reader’s Digest Association and president of U.S. Magazine Publishing. Previously, at CBS, Inc.,

He spent 10 years leading advertising efforts for Woman’s Day as vice president and national sales manager.

!It’s a French company, which became today a global technology company, which enable e-business sites to leverage large volumes of data efficiently to engage and convert their customers.

!Through its prediction algorithms associated with its "insight" on the intention and commitment of consumers, Criteo is able to quantify the price and deliver relevant and personalized banners in real time.

!Actually, Criteo improves online sales by providing its clients the opportunity to reach more users and increase the volume of their sales online. It is the world leader in display advertising performance and the only company to offer a commercial solution "clé en main".

!In October 2013, Criteo was introduced in Exchange. This is the first French company to integrate Business Objects NASDAQ since 1994. Criteo is now present in 37 countries.

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Main Strategy:

!Although Criteo last study “Médiamétrie-Nielsen” shows that 20% of Internet users click on targeted advertising banners, Criteo stands with his main strategy, which is to break into new markets. To pursue its objective, Criteo are raising funds every two years.

According to Bloomberg, Criteo has just contracted with JP Morgan firm to ensure its financial entry in NASDAQ stock market. This IPO (Initial Public Offering) would permit Criteo to raise €190 millions.

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External Environment Analysis

!Understanding the industry

!Personalized retargeting and Audience Targeting

!Personalized retargeting is a display advertising technique used by online advertisers to recapture consumers who visit a retailer’s site and leave without making a purchase. It functions as a complement to search, SEO and other marketing campaign tactics.

!Personalized retargeting, like other forms of retargeting, uses basic information, pulled from cookies that are placed on a user’s web browser, to serve display advertisements. The products that appear in each user’s display ad are unique to each user and reflect products that the user previously viewed on a retailer’s website.

!Audience targeting is mainly use to increase the number of new users, both audience and retargeting are very recent technologies. They use complex advertising algorithms we can call adgorithms. By combining these 2 technologies, very positive effect can be witness on customers, as some new users are becoming faithful customers.

!The market

!As these advertising techniques are made upon recent technologies, not many companies are using these techniques. However, these techniques are seen as a major competitive advantage, and companies that use them are highly aggressive in order to maintain their position on the market and prevent potential entrants.

!By assessing the major existing retargeting companies, we can see that the vast majority of companies that tries to expand their business worldwide are

the European companies, although there are retargeting companies all over the world.

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Retargeting companies

Date of retargeting launch

Date of Audience targeting

Location

Criteo

2008

2012

France

myThings

2009

2012

United Kingdom

Avazu

2010

2012

Mainland China

NextPerformance

2009

2012

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