L'oréal еn Chine

Mr Gasparrini started his career as medical visitor for Schiapparelli Farmaceuttici. Then he joined Johnson Wax Italy as Assistant Product Manager, Product Manager, and Senior Product Manager. Later on, he worked as Marketing Director in Manetti Roberts (Group Beecham) in Florence. In 1987, he joined L'Oreal in Italy as General Manager of the Luxury Products Division. In 1990, he was nominated President and Managing Director of L'Oreal Brazil. In the end of 1996, he started the business of L'Oreal Group in China, acted as President and Managing Director of L'Oreal China until September 2010, reaching 1 billons EURO net sales in 2010, with 2 factories and 20'000 employees. Since September 2010, Mr Gasparrini is the President of L'Oreal China. Mr Gasparrini is "Honorary citizen of Suzhou" and has received "Magnolia Gold Award of Shanghai" in 2006. In 2009 & 2010, he was made "Chevalier de l'Ordre National du Mérite" and "Chevalier dans l'Ordre de la Légion d'Honneur" by the French Government. He holds a PHD in Pharmaceutical Chemistry from PADOVA University.

L'Oréal Finance : China: Acquisition of Mininurse brand

www.loreal-finance.com, 11 Dec 2003 [cached]

Mr Paolo Gasparrini, General Manager of L'Oréal China, added: "Aimed at young women with a natural style, Mininurse complements our brand portfolio perfectly, and enables us to move more quickly into the Chinese consumer skincare market".

"We are pushing the concept of ...

www.yuesaikan.com [cached]

"We are pushing the concept of Chinese beauty and Chinese products", said Paolo Gasparrini, president of L'Oreal China, in an interview yesterday. "We can develop the Yue-Sai brand and take it abroad, first in Asia and later to Europe and North America. If we sell it up in the right way, it could become a global brand, aimed at everyone, like our Japanese brands."

The new 3,000 square meter laboratory will be in Pudong on the site of the Yue-Sai factory, obtained when L'Oreal bought the company from Coty, a global perfume and cosmetics concern.

"We wanted to add to our portfolio a real Chinese brand, based on Chinese ingredients and aimed at Chinese consumers," Mr. Gasparrini said.

The Yue-Sai brand was founded by Kan Yue-Sai, a native of Guilin, who moved to Hong Kong as a girl and then migrated to Hawaii when she got a job in an advertisement agency.

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In the first nine months of this year, China sales rose 67 percent and Mr. Gasparrini expects to achieve a market share of 8 percent this year.

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Early on, Mr. Gasparrini knew that his company was absent in a large part of the market, particularly the lower end.

"We looked for local brands to accelerate our entrance and found Mini-Nurse, which was very popular among the young," he recalled.

Established in 1992, Mini-Nurse is one of Chinas three best-known skincare brands, with a factory in Yichang, Hubei province. Last year, 40 million worth of products were sold through

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