Cas d'entreprise SWATCH (document en anglais)

Case Owners/Buyers/Producer/Directors Sellers/Investors/Suppliers

1. Watches Delphine Deremetz + Emmanuel Jarry

Our company was created in 1979 in Los Angeles. We are a trading company that owns a chain of stores in North America. Our main job consists of retailing watches and jewelery items for ladies.

For many years we have been developing our activity by working with Asia: at the moment we have several suppliers in China, Vietnam and India. Despite our satisfaction with these three countries we intend to extend our suppliers' list with a Malaysian plant in order to offer a wider range of inexpensive ladies' watches.

Presently our turnover amounts US$5 million which ranks us just below the famous SWATCH Company. Incidentally we keep the same price policy as Swatch regarding the average price of our watches : $40 for a profit margin of 80 to 100% (32$ to 40$).

As we have just said our strategy is to buy watches in Malaysia to retail them in our different stores. Btissem El Berkaoui+ Emilie Merlet

We are Zhang Ting Soong and Lee Jing Soong, associated in the firm of Soong jewellery that we set up in 1997. We are based in Malaysia and Singapore and we manufacture quality jewelery (watches essentially, but also fashion necklaces and bracelets and earrings and fashion accessories). Our main distributor (raw materials: time mechanism) is the Japanese society Beijing Beauty.

We are reputed at an international level for making high quality watches with original and trendy designs. We offer a good price/quality balance which contributed to our success.

We are rigorous in terms of deadlines and we appreciate reliable partners with whom we can build long lasting business relationships.

Pierre Debroize + Aurélien Pastouret Mügé Serdaroglu + Eugénie Heck

2. Guitars Raphaël Bouteau + Sofian Arik

Oana Petrescu + Brinda Sawmynaden

Annabelle Marchal + Flavie Bottin

Ashbury Guitars can trace its roots back to 1968 in San Francisco, right at the peak of the Hippie movement. Business prospered from this time: nowadays, the company is still renowned for distributing guitars in the United States, and it’s the leader on the California Market, the most important in the country. Furthermore, its achievements are even more remarkable for its up-market image.

Ashbury’s owner: in the case, known as Richard Grant, but if it’s possible we would like to choose a woman for this role, in order to be more coherent.

The Marketing Director will also be a woman. Xu Jiali + Natacha Laurent

KGC: The home of Kim Guitar Company today is in Seoul, South Korea. Built in 1979 in NYC, it makes electric guitars for manu-facturers and distributors in Europe and the US. Although the entire guitar industry went through a slump in the late 70s, the spirit of innovation remained strong at KGC. In response to a growing demand for technical models, KGC invented the SG1000 in 1981. Other models were invented in the 90's, among them the SG200 and the SG500.

KGC world headquarters moved to Seoul in 1984. The financially troubled company was rescued

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