Intelligence d'affaires (document en anglais)

I. What is BI?

a. BI definition

Initial warning:

The scope of these 2 English words is different for an Anglo-Saxon speaker and a French speaker

US and other English speaking countries:

Business Intelligence (BI) refers to skills, processes, technologies, applications and practices used to support decision making.

Though the term business intelligence is often used as a synonym for competitive intelligence, because they both support decision making:

- BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes

- While competitive intelligence, is done by gathering, analyzing and disseminating information with or without support from technology and applications.

French meaning:

Intelligence is linked to its information gathering and espionage context.

Instead of applying intelligence to the state affairs, you duplicate its meaning and contents to the business (commercial) world.

What is exactly Business Intelligence?

Business intelligence is a time & money consuming process.

It is a widespread scope of activities, which include a set of theories, methodologies, processes, architectures, and technologies. All of these activities transform raw data into meaningful and useful information for business purposes.

BI can handle large amounts of information to help identify and develop new opportunities. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.

The goal is to gather information on:

- Competitors

- Customers

- Employees

- Suppliers

- Shareholder

b. Why BI has been developed by companies? Needs of company

To gather information on companies:

➢ Search engines:

- Standard engine

- News engine

- Blogs

➢ Legal registrars:

- www.societe.com

- www.manageo.com

→ That allows gathering information on business, bringing him added value and the market

To know its competitors well:

➢ Set appropriate selling prices:

- Detailed knowledge of competitors’ pricing policy is key

- Do

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