Exemple de produit global: téléphone portable (document en anglais)

Example of a global product : Cell Phone

Let's take an average cell phone : Nokia for example.

Price between £30 and £200 per phone. The price changes according to the design.

Around the world, there are more than 2.4 billion cell phone users and more than 1,000 new customers are added every minute.

COUNTRIES INVOLVED

BANGLADESH-BRAZIL-CANADA-CHINA-CZECH REPUBLIC-DENMARK-EENGLAND-FINLAND-FRANCE-GERMANY-INDIA-INDONESIA-ITALY-JAPAN-LATVIA-MALAYSIA-MEXICO-NETHERLANDS-PAKISTAN-PHILIPPINES-RUSSIA-ROMANIA-SOUTH KOREA-SPAIN-SWEDEN-TAIWAN-THAILAND-TUNISIA-UNITED ARAB EMIRATES-UNITED STATES

TRANSPORT

There will also be a range of different transport types used.

– They will arrive in the UK from a warehouse in France via the Channel Tunnel

– To get there, they would have travelled by boat, train and sometimes airplaines from the factory in China where they were made : in a town called Longhua, Shenzhen.

THE FACTORY

Though highly automated, the production process still involves significant human intervention, from placing high-value components like digital camera modules by hand, to visually inspecting and testing finished products, to packing phones in boxes.

The factory employs about 8 thousands workers : 60 per cent are women and 42 per cents are underage.

Each worker play a small part in the production.

– About 325 million handsets are made every year. That's 10 phones per second, every hour of every day, all year long.

– The employees work up to 12 hours a day for 6 days each week

– Workers earn a minimum wage of around £135 a month

– They can also earn bonuses of around £20 if they don't go on strikes

– On average, it costs Nokia £56 to make a phone,

– On average it sells phones for £82

COMPONENTS

The cell phones' production plants will take in an average of around 275 million components and then spit out 900,000 finished mobile phones at the other end of the line.

Each piece of

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